Season 1. Episode 43. Better Faster Cheaper Is Dead. Using AI to Drive Revenue
Most marketing teams are using AI to do the same work faster and cheaper. Jeff Pedowitz and Dr. Debbie Qaqish make the case that this is a trap. The future does not belong to the marketing organization that can use AI. It belongs to the one that uses AI to drive credible revenue.
In this episode, …
Season 1. Episode 13. Unscripted with Sarah Chardonnens
Dr. Sarah Chardonnens is a professor at the University of Freiburg with a PhD in the science of learning, and in this conversation with Jeff Pedowitz she takes on the question everyone has an opinion about but few have studied directly: does AI make us smarter, or just make us feel smarter while a …
Season 1. Episode 12. Unscripted with Juergen Weichenberger
Juergen Weichenberger has been building AI since the 1990s, well before it became a mainstream conversation, in domains where the cost of being wrong isn't a typo, it's a shutdown: factories, energy grids, and critical national infrastructure.
Having led AI at Schneider Electric and now serving…
Season 1. Episode 11. Unscripted with Manas Talukdar
Manas Talukdar has spent 19 years building the infrastructure underneath AI systems: the data backbone of the process industry, the platform behind one of the largest enterprise AI companies, and the training data systems behind modern language models.
In this conversation with Jeff Pedowitz, h…
Season 1. Episode 10. Unscripted with Ed Addison
Ed Addison took his first AI course at MIT in 1985 and has spent the four decades since building through every wave of the field, from brittle rule-based expert systems in the 80s, to neural nets in the 90s, to the deep learning breakthrough of 2006, to the generative AI and transformer architectur…
Season 1. Episode 9. Unscripted with Eric Forst
Eric Forst spent the first half of his career building the foundational technology of the surveillance economy: pixel tracking at one of the largest third-party cookie networks, then AI-driven sentiment analysis used by the Obama campaign in 2012, the same techniques Cambridge Analytica would later…
Season 1. Episode 4. Unscripted with Augusto Gonzalez
Augusto Gonzalez is an economist and researcher from Argentina who uses large language models to simulate entire human populations, running classic economic experiments on synthetic cultural agents. His work can match real anthropology (he replicated field results on the Hadza tribe of Tanzania) bu…
Season 1. Episode 2. Unscripted with Reid Blackman
Reid Blackman, former philosophy professor turned AI ethics advisor to Amazon, the FBI, and the Canadian government, joins Jeff Pedowitz to argue that the standard approach to AI governance is fundamentally broken. Top-down, policy-driven programs take a year or more to pass, arrive obsolete as the…
Season 1. Episode 48. Marketing Just Lost the Customer Record. Nobody Sent a Memo.
Databricks entering the CDP market with agents raises a question most marketing leaders have never had to answer: if customer data does not live in marketing, does marketing still own the customer? Jeff Pedowitz and Dr. Debbie Qaqish break down why marketing has always been a second-class citizen f…
Season 1. Episode 21. Unscripted with Nico Ianeselli
Nico Ianeselli wanted to be a doctor like his father until he heard it took 11 years, so he earned dual master's degrees in engineering and architecture instead. In this conversation with Jeff Pedowitz, the Chen Moore and Associates technology chief explains why construction's slowness isn't resist…
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