# Doreen Lorenzo
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doreen lorenzo (born 1957) is a self-proclaimed American thought leader on design and innovation. She has previously served as president of the companies Frog Design Inc. and Quirky and was the marketing director for Power Computing, manufacturer of "Mac Clones" based in Round Rock, Texas.
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As we stare into the abyss of uncertainty, how do we find direction, and guidance? What tools will help us? One word: CREATIVITY.
Creative thinking is THE most essential skill in an uncertain world. In a new podcast hosted by Doreen Lorenzo and Michael Baker, launching May 5th, We discover why Cre…
Fri Forjindam: Curiosity and Creative Courage
Fri Forjindam talks with hosts Doreen Lorenzo and Michael Baker about her journey from Cameroon to becoming a global voice in experience design and her philosophy that creativity is both a civic responsibility and an economic driver. Her story exemplifies the power of living with curiosity and deve…
Ed Shelton: Death Races and Monday Problems
Ultramarathon runner Ed Shelton talks with us about running over 200-mile races without a support crew, embracing discomfort, and using creativity as a survival skill. A business analyst by day and ultra-endurance athlete by passion, Ed shares how his early love of patterns, comfort with solitude, …
Luna Malbroux and A.J. Haynes: Channeling Joy
In this episode, Doreen Lorenzo and Michael Baker speak with comedian, writer, musician and playwright Luna Malbroux, founder of Joy Channel, and AJ Haynes, Creative Doula for Joy Channel and lead singer of the internationally acclaimed band, Seratones. Both are multidisciplinary artists and activi…
Future of Creativity | Doreen Lorenzo | S7 E20
S7 E20: What is creativity and why does it matter? How does creativity differ from innovation? What is the role of imagination? Of education? In the Future of Creativity, we speak with Doreen Lorenzo, Assistant Dean at the School of Design and Creative Technology at the University of Texas and form…
Marion Leary: The Creative Future of Nursing
When Marion Leary had her breakthrough moment at the Philadelphia Science Festival, staring at a virtual reality booth, she realized something that would reshape her entire career: the creative tools from design and technology could revolutionize how we teach people to save lives. In this conversat…
Baratunde Thurston: Creative Connection
In this conversation with hosts Doreen Lorenzo and Michael Baker, Baratunde Thurston, creator of the Life with Machines podcast and host of PBS's America Outdoors, explains why creativity is the antidote to AI's "planet of averageness" and why the real danger isn't that robots will take over, it's …
Season 1 Wrap: Harnessing the Power of Creativity
What connects an international experience designer, competitive ultra-marathoner, NASA storytelling architect, joyful culture change agents, creative recovery coaches, celebrated design educator, nursing innovation researcher, and an Emmy-nominated storyteller? In this Season 1 wrap-up episode, hos…
Why Creativity Is the Job of the Future (And How to Raise Kids Who Have It) | Doreen Lorenzo
We tell our kids to be creative, but do we really know what that means—or how to cultivate it? Doreen Lorenzo, former President of frog design and now Assistant Dean at UT Austin's School of Design and Creative Technologies, has spent decades helping Fortune 100 companies innovate and is now transf…
Doreen Lorenzo - Do It Before Your Ready
What does a theater major who stumbled into design, launched a production company, ran one of the world's most iconic design firms, and then built a thriving academic program have to teach us? Everything.
In this episode, I sit down with Doreen Lorenzo — former President of frog design and Assista…
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