The GLP-1 Effect: Why The Beauty Industry is Crashing
Cody Plofker took Jones Road Beauty to $160 million in revenue without a VP of Finance or a VP of Marketing. Now, he’s stepping down as CEO to stop the burnout and build the future of lean, AI-powered e-commerce.
In this episode of What's Working, Cody breaks down the reality of running a 9-figure …
S17 E7: The Acquisition Channel JRB Got Wrong ...and How They Fixed It
How do you know when it's time to add TV to your Marketing mix?
In this episode, Nik sits down with Cody Plofker, former CEO of Jones Road Beauty, and Sean Drobeck, Senior Team Lead, Services at Tatari (our presenting sponsor for this episode), to break down exactly how Jones Road built TV into a …
“Leadership Is Leverage”: Motion’s CEO on the Future of Marketing
What changes when a single marketer creates as much value as an entire department?
Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to explain why he built Runneth, an AI agent meant to eventually replace Motion’s own produ…
Jones Road's YouTube Playbook with Cody Plofker
Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incremental…
Why the Hardest Part Starts After Launch: Operators Build (E5)
“The amount of effort that we put in to start does not have any meaningful correlation with the success at the end.”
When you get delayed and deprioritized by your co-manufacturer, your timeline slips by almost a year, and you still have zero sales, what do you have to show for 18 months of work? …
How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%
Why do experienced operators still overcorrect on average order value?
Varun Kundra (Co-founder, Aftersell by Rokt) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to break down the pricing missteps that quietly cost real revenue and the metric worth watching …
Ecommerce Subscription Playbook & Benchmarks: Operators Build (E6)
“You almost feel stupid buying the product as a one-time customer.”
Why do some subscription brands retain customers and stack LTV while others lose them?
Matt Bertulli (CEO, Pela & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road) sit down with Aidan Thibodeaux (CEO, Skio) and Bernard Meye…
Two $100M+ Operators Get Honest About Launching New Brands
“There’s so much that I took for granted. It’s such a different playbook.”
What happens when two operators who’ve helped build nine-figure brands start again at zero? Connor MacDonald (CMO, Ridge) and Cody Plofker (advisor and former CEO, Jones Road) compare notes on two new launches: Ridge’s Gut …
What Does It Actually Take to Win BFCM? (Live from Q4 Summit, with Cody Plofker)
What does it actually take to win BFCM?
This week's episode comes straight from last week's Ecom Founders Q4 Summit in New York City, where Nik sat down with Cody Plofker, former CEO of Jones Road Beauty, for a live fireside chat.
Cody recently stepped down as CEO after years running the brand a…
Every AI Tool We’re Using & 4 Pillars to Guide You: Operators Build (E7)
“They’re the most capable ever, but not trained on your business.”
What pillars should every AI-first brand build, and which one comes first?
Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) open up the playbook behind Winks, a brand where AI does…
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