The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054
In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction.
Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that f…
480. Memorable Messaging and Portable Stories with Clay Hebert
While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conver…
212: Never Play It Safe by Chase Jarvis
Today’s author promises to equip us with the tools, insights, and inspiration needed to create the life of our dreams. Join Mike & Cory as they consider what it means to live boldly and authentically.
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TGM Classic | Clay Hebert | The Power of Story Math
Ever realized how storytelling goes beyond marketing, actually influencing product value, brand perception, and the triumph of company exits?
The benefits of storytelling contribute to the long-term growth and success of a business by shaping its identity, influencing how it is perceived, and bu…
EP# 131: The Last Gatekeeper - Clay Hebert (Entrepreneur, Growth Hacker)
The concept of working a 9-5 position isn't ancient. You may not realize it, but it's actually only a few generations old. While people in the 1500s certainly had trades and appointed positions, the work force looked very different prior to the Industrial Revolution."The concept of going to a big d…
"So, what do you do?" ... Be Yourself Marketing
We're breaking down a deceptively simple question that trips up a lot of entrepreneurs:
“So… what do you do?”
Early on, I answered this question the way most people do...
by explaining, over-talking, & trying to sound impressive.
It didn’t work.
Conversations died.
People disengaged.
& ultimately, …
SPI 284: Crowdfunding Secrets for Success with Clay Hebert
#284: Crowdfunding expert Clay Hebert shares his best advice for validating and building a successful crowdfunding campaign. Clay shares how to determine what your Kickstarter goal should be, how to set your perks, and what you need in your campaign video. Podcast show notes available here: https:/…
287. Why Nobody Thinks of You When It's Time to Buy
Have you ever wondered why people in your audience don't think of you when they're ready to buy — even though you've been showing up, creating content, and putting offers out?
Here's the hard truth: it's probably not your audience size. It's not your content. It's not even your offer. The real prob…
#73: The Room Reflects: Why You Can't Find Your Signal Alone
I believe getting clear on who you are and being able to hear yourself from the outside are two entirely different things — and the second part requires other people. You can do all the inside work in the world, and you will still need a room to show you what you can't see from in there.
Last episo…
099: Clay Hebert - How You Should Always Introduce Yourself
Episode 099: Clay Hebert - How You Should Always Introduce Yourself Clay Hebert is a giving leader who has experienced immense success in multiple life categories. He has personally helped me in many ways along this podcasting journey. I particularly enjoyed the part of our conversation where we…
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