The Business of Watch [036] Collective Horology CEO Asher Rapkin And Liberty Justice Center Chairman and CEO Sara Albrecht On Suing Trump Over Tariffs
This week on The Business of Watches, Collective Horology co-founder and Chief Executive Asher Rapkin joins us. He brought his lawyer.
While Collective is a Ventura, California-based retailer of independent watch brands, including Armin Strom, Czapek, Fears, Ming and J.N. Shapiro, Sara Albrecht is…
We Sued to Stop Tariffs – And Rolex Is Reshaping Retail – Episode 90
In Episode 90 of Openwork, Collective Horology co-founders Gabe Reilly and Asher Rapkin reveal that they've sued the U.S. federal government over the tariffs squeezing the watch industry and small businesses nationwide. They explain why they joined the suit alongside co-plaintiff Burlap Barrel, how…
Collection Reset – Working in Watches Changed How We Buy – Episode 91
Breitling relaunches Gallet on September 3rd. Openwork hosts Gabe Reilly and Asher Rapkin unpack Georges Kern's play: chronographs at 3,000–5,000 CHF, an exploration story aimed at Bremont, Longines, and Tudor, sold in Breitling boutiques. Plus Universal Genève and Breitling's return to Watches & W…
Geneva Watch Days 2026 – Bigger, Better, and Collector-focused – Episode 92
Gabe Reilly and Blake Buettner record live from Geneva Watch Days to discuss the show’s atmosphere, the growth of independent watchmaking, and what Blake’s new role at Collective means for future content.
We break down major trends: independents gaining mainstream traction, the rising accessibilit…
The Unsung Watches – Geneva Watch Days 2026 – Episode 93
Gabe and Asher kick off Episode 93 with news: Collective is now an authorized Ressence retailer. Then they get into the week's biggest story out of Geneva Watch Days 2026: Breitling's Gallet relaunch, its inherited distribution network, the debt behind the bet, and why it beats the usual sub-$5,000…
MING's Very Big Year – And What Comes Next – Episode 94
Recorded live at Geneva Watch Days, this episode of Openwork sits down with Ming CEO Praneeth Raj Singh to unpack one of the strongest product runs in independent watchmaking: the Polymesh, Iris, Starfield, Lightning, and Comet. Hosts Gabe Reilly and Blake Buettner ask how much of it was planning v…
Dressed for Success? – Rolex's Padellone, Breguet's Retail Purge, and Swiss Exports – Episode 95
Eighteen months after Liberation Day, we look at where Swiss watch exports stand. Shipments to the U.S. are down 8.3% year to date but still up 8.8% versus 2024. Mainland China is down 23% from two years ago. Global exports are still up 1.7%, carried by the UK, India, Europe and South America. The …
Who Pays for Watch Media? – Influencers, Access, and Life After Hodinkee – Episode 96
Watch media looks nothing like it did ten years ago. Blake Buettner was one of Hodinkee's early writers, later managing editor at Worn & Wound, and built The Deep Track on his own. He joins Gabe Reilly and Asher Rapkin to talk about how watch journalism got decentralized. A Hodinkee Introducing art…
The Watches of Singer Reimagined
Singer Reimagined launched in 2017 with the Track1, a chronograph that puts the stopwatch at the center of the dial and moves the time to the edge. Nine years later, the brand makes a restored vintage chronograph, a time-only watch with its first proprietary movement, and two GMTs. Asher Rapkin and…
The Business of Bond – Inside Omega’s 30-Year 007 Partnership – Episode 97
Gabe and Asher break down one of the most successful marketing partnerships in watch history: Omega and James Bond. The story starts in the mid-’90s, when both franchises were trying to reboot. Omega was a struggling asset inside the Swatch Group, and Bond had been off screen for years. Nicolas Hay…
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