When innovation accelerates, marketing can't stall with Jessica Lambert

"When you're trying to communicate something like safety or performance, it's very tricky... it holds invisible value."

Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across Hyundai, Ford and Jaguar Land Rover. Now working with leading B2B auto brands, she knows what it takes to navigate the complexity of automotive technology, and how easy it is for that value to get lost in translation.

In the first episode of XTech XTRA, Jessica joins Debbie Forster MBE to explore why so many automotive companies struggle to communicate their innovations. From EV hesitation to complicated buying cycles, they delve into the real challenges and what it takes to cut through.

Jessica explains why a single, clear narrative still holds power, how marketing can move from background to boardroom, and what B2B brands can learn from storytelling in other sectors.

Listen now to discover the strategies driving automotive marketing forward.