(Live Session) Inside a Breakthrough 1-on-1 with Maddy Birdcage and BMS Student Kim James

WEBVTT
00:00:00.360 --> 00:00:03.630
Welcome to another episode of the Not so Kind Regards podcast.
00:00:03.630 --> 00:00:11.711
We have an exclusive look into a one-on-one workshop with Maddie Birdcage and Birdcage Marketing student Kim James.
00:00:11.711 --> 00:00:21.670
We caught up with Kim on day one of her transition from a decade-long corporate career in marketing to becoming a consultant, going all out on her own.
00:00:21.670 --> 00:00:25.550
This episode isn't just for freelancers, agency owners and marketers.
00:00:25.550 --> 00:00:26.995
Business owners will get so much out on her own.
00:00:26.995 --> 00:00:28.620
This episode isn't just for freelancers, agency owners and marketers.
00:00:28.620 --> 00:00:31.842
Business owners will get so much out of this episode.
00:00:31.842 --> 00:00:45.027
In this workshop, I chat about everything from aligning your marketing efforts with your business goals, the power of authenticity in branding, why we all believe the best marketing comes from within your brand yes, even as an agency and so much more.
00:00:45.027 --> 00:00:45.929
Happy listening.
00:00:51.341 --> 00:00:54.207
Welcome to the Not so Kind Regards podcast.
00:00:54.207 --> 00:00:56.453
I'm Maddie Birdcage and I'm Caroline Moss.
00:00:56.453 --> 00:01:04.111
We are done with the digital fluff and pleasantries and we're here to talk straight about brand building, digital marketing and personal growth.
00:01:04.859 --> 00:01:08.481
Talk straight about brand building digital marketing and personal growth.
00:01:09.302 --> 00:01:12.164
Hello Hi Cam, how are you?
00:01:13.105 --> 00:01:18.587
I'm great how are you Good, good, it feels great to speak to you actually, IRL.
00:01:19.528 --> 00:01:21.209
Yeah, I'm really excited for this.
00:01:21.209 --> 00:01:24.691
This is the first one of these that we're doing and I'm like, yeah, loving it.
00:01:24.691 --> 00:01:28.832
Give me the 60-second pitch for what you do, absolutely.
00:01:28.873 --> 00:01:33.835
So today's a great timing, because day one today that I quit my full-time corporate job.
00:01:34.936 --> 00:01:35.876
Congratulations.
00:01:35.917 --> 00:01:36.617
That's wonderful.
00:01:36.617 --> 00:01:37.558
That's so exciting.
00:01:37.558 --> 00:01:38.578
Thank you, yeah.
00:01:38.578 --> 00:01:55.269
So being corporate for the last 10 years within that made, hustled my way into marketing and launched and scaled social media teams in-house in agency, then being in tech for the last few years doing strategic consultancy Throughout that I'm ready to build my own offering of doing that as well.
00:01:55.269 --> 00:02:04.147
So I think that's a lot of where and why I purchased into this call was that I'd done it, but I really wanted someone else's perspective and all the tools and everything that you'd utilised as well.
00:02:04.147 --> 00:02:05.370
So I've gotten a lot out of that.
00:02:06.412 --> 00:02:13.137
And I think where this next part for me is that I'm kind of crafting what that offering looks like and what that service kind of looks like.
00:02:13.219 --> 00:02:19.272
But the consulting is new to me because I've been in-house or full scale or then in tech as well.
00:02:19.272 --> 00:02:35.558
But throughout that, a lot of the time frame of what I've seen is that there's a lot of friends, colleagues, rather if you're big corporate to a small business that are doing content, marketing and doing social for either the sake of it or they have been outsourcing to an agency.
00:02:35.558 --> 00:02:45.632
They're like I don't know if I'm getting my money's worth because they don't really know why they're showing up or they're fully outsourcing and now it's getting to a point where they can't actually scale because this whole section is completely there.
00:02:45.632 --> 00:03:04.807
So people are hiring in-house, but then that person that's been hired is kind of keeping the lights on because it's that it's a bit disjointed, or having that time to try to do the strategy and do the tactical yeah, I agree, yeah, so there's a big disconnect between tactics and actually like why they even need to do it, and that is goals essentially.
00:03:04.888 --> 00:03:07.231
Yeah, okay, okay.
00:03:07.231 --> 00:03:08.112
That's exciting.
00:03:08.112 --> 00:03:09.294
So talk to me.
00:03:09.294 --> 00:03:13.250
Do you know what kind of target audience you want to be pursuing?
00:03:13.972 --> 00:03:15.545
Yeah, so it's an interesting one.
00:03:15.545 --> 00:03:18.247
I want to hear your thoughts if I'm going too broad, but I've actually.
00:03:18.247 --> 00:03:24.044
I've worked big corporate and I've also worked with small business, so I've worked across with both of those as well.
00:03:24.044 --> 00:03:26.972
Also worked with small business, so I've worked across with both of those as well.
00:03:26.972 --> 00:03:36.066
I think that they both have an element where the offering would align to both, that I would communicate the potentially communicating the pain points that each would have in a different way, because I understand that kind of language of it.
00:03:36.066 --> 00:03:56.088
So, really going for people who might problem-solve, doing without knowing where it's leading to or not making an impact, or they're fully outsourced and they don't really have the foundations um, I've I've worked with large clients that are fully outsourcing tactics, have 15 million dollar marketing budgets with no strategy and I'm sitting there going I know it's hard, isn't it?
00:03:56.229 --> 00:04:03.711
I know, and it's like, oh, yeah, yeah, like a couple of hours of work, a couple of grand for us to do your strategy, we could change all of that.
00:04:03.674 --> 00:04:05.593
Yeah, exactly, exactly so there's a lot of in of work and a couple of grand for us to do your strategy.
00:04:05.593 --> 00:04:05.810
We could change all of that.
00:04:05.810 --> 00:04:06.116
Yeah, exactly, exactly.
00:04:06.116 --> 00:04:16.269
So there's a lot of in that, or people that have like signed to high in-house support, because I think there's always going to be and I know that you guys have the multiple tiers there's always going to be that do it for me kind of offering.
00:04:16.269 --> 00:04:26.834
Mine is going into that part where they have the resources in-house and really want that support of like teach us what we need to know in-house and we could outsource if we need.
00:04:26.834 --> 00:04:28.687
So friends of mine are in the restaurant business.
00:04:28.687 --> 00:04:33.788
They've been outsourcing people to make their video content but they don't know what they should be making.
00:04:33.788 --> 00:04:39.327
Briefing is bringing people in the door and it's that part that I'm thinking and targeting into.
00:04:39.327 --> 00:04:45.848
That I think would be the same kind of offering, that how I would tailor it different if it was big, corporate or small business yeah.
00:04:45.867 --> 00:04:47.971
So it's like is the content actually working?
00:04:47.971 --> 00:04:50.240
Yes, that's the question we're answering.
00:04:50.240 --> 00:04:51.485
Love that, love that.
00:04:51.485 --> 00:04:59.468
Yeah, I'm actually a big advocate for small and large businesses hiring someone in-house than getting us to manage them.
00:04:59.468 --> 00:05:09.117
Essentially, content from a brand directly is so much more powerful than from an outsourced person completely agree and that's funny that you said that, because a lot of in the branding.
00:05:09.158 --> 00:05:16.285
So the agency is called tangerine tango, which is like the vibrance of red with the yellow and a lot of what I've been working through with.
00:05:16.285 --> 00:05:21.223
That is all about how the juice is more authentic when it's squeezed by you, because I'm very much of that.
00:05:21.223 --> 00:05:25.692
You know like no one knows your brand and your product and your customer better than you do.
00:05:25.692 --> 00:05:26.834
You should have that.
00:05:26.834 --> 00:05:31.411
And content ideas don't come from sitting in a room in an agency going what are we going to post this week.
00:05:31.411 --> 00:05:33.526
It comes from interactions all across.
00:05:33.949 --> 00:05:39.990
Yeah, and then formulating that Now, what did you want to specifically cover in this session together?
00:05:42.180 --> 00:05:46.523
I guess I really wanted to kind of understand your thoughts in terms of this new consulting kind of world.
00:05:46.523 --> 00:06:01.023
I feel like there's the people like yourselves that know how to do it, but then there's also it's gotten a bit of a, a bit of a tainted experience, because online I still can't even work out what a mastermind is and all those kinds of things and there's all these kind of world of coaches.
00:06:01.023 --> 00:06:04.372
Talking to coaches I'm not only selling to people that are coaches.
00:06:04.372 --> 00:06:06.002
Like I've worked everything.
00:06:06.002 --> 00:06:10.562
Every industry are pretty much consulted, because I was the strategist for Australia at Hootsuite.
00:06:10.562 --> 00:06:19.048
So really, wow, yeah, I was their strategist, but the problem was they couldn't, they, um, they, you couldn't fund it right because it was added in.
00:06:19.088 --> 00:06:20.860
So we all got made redundant two years ago.
00:06:20.860 --> 00:06:24.509
So I was that and I've worked with all industries.
00:06:24.509 --> 00:06:41.774
So now I'm like I'm kind of navigating how to launch this and how to speak about it and advertise it in something that's just not in that and like genuine consulting, but then also like something that is the offer that others need, because I understand that and you, I worked in marketing consultant.
00:06:41.774 --> 00:06:46.629
Uh, content marketing is a part of it, you know, know, and originally I was like, oh my God, do I do everything?
00:06:46.629 --> 00:06:47.946
I'm like, you know I can do everything.
00:06:47.946 --> 00:06:50.627
You know I have to offer a bit without offering it all.
00:06:50.627 --> 00:06:51.569
Yeah, yeah.
00:06:52.600 --> 00:06:55.625
I mean, I think content.
00:06:55.625 --> 00:07:03.791
It can be like you can focus on it in and of itself, because you can do an entire funnel through content and it filters out.
00:07:03.791 --> 00:07:05.625
I mean there's two ways that we can look at it.
00:07:05.625 --> 00:07:18.449
But I agree with you Consulting versus coaching is definitely a big question and it's something that we are still trying to educate people on, because people don't think they want that when yes they do.
00:07:19.372 --> 00:07:20.682
Yeah, and I've even done.
00:07:20.682 --> 00:07:27.274
I've bought sessions with a coach and I came out going you told me a lot, but I don't.
00:07:27.274 --> 00:07:29.564
I haven't got anything of homework.
00:07:29.564 --> 00:07:30.346
You know what I mean.
00:07:30.346 --> 00:07:39.334
I haven't got any of the actual the things that's going to help me scale this, yeah yeah, okay, so we want to look at that arrangement.
00:07:39.374 --> 00:07:40.019
Is there anything else?
00:07:40.019 --> 00:07:43.742
Do you want to go through any, any strategy or any coursework that you've had?
00:07:43.783 --> 00:07:58.153
a look into In terms of in the birdcage, the channels, your thoughts in terms of channels for advertising this on, because I've kind of got a bit of an idea of how I want to get this out there and to people and which channels to kind of communicate it out on.
00:07:58.153 --> 00:08:03.576
But yeah, I mostly really just wanted to know your thoughts in terms of this consulting kind of offering.
00:08:03.576 --> 00:08:08.331
Yep, if that sounds right, it sounds wrong or any of that.
00:08:08.331 --> 00:08:09.966
I suppose you guys kind of offering that as well.
00:08:10.146 --> 00:08:10.487
For sure.
00:08:10.487 --> 00:08:18.031
This episode is, of course, brought to you by Birdcage Marketing, the forward-thinking business, growth and digital marketing brand that started this all.
00:08:18.031 --> 00:08:24.250
If you are a small, medium or large-sized business don't know how to get started or need to tighten up your digital marketing efforts.
00:08:24.250 --> 00:08:26.992
We size business don't know how to get started or need to tighten up your digital marketing efforts.
00:08:26.992 --> 00:08:28.793
We are currently taking on new strategy and virtual marketing manager clients.
00:08:28.793 --> 00:08:41.481
Let us shape your strategy, give you the action steps you need to implement and then hold your hand as you and all your team implement the exact process that will take you from where you are now to where you want to be.
00:08:41.481 --> 00:08:47.644
To get started, book your discovery call at birdcagemarketingcomau and let's do this.
00:08:47.644 --> 00:08:49.532
Now back to the episode.
00:08:49.532 --> 00:08:54.950
Do you want to run me through your overall brand strategy that you've created and I can give you some feedback.
00:08:56.701 --> 00:08:57.763
It's in a mirror.
00:08:57.763 --> 00:09:05.832
So a friend of mine is actually kind of transferring into creating design.
00:09:05.832 --> 00:09:12.001
So she's actually kind of been playing around with it with me, which has been nice because like it's a brand you just can't think of it yourself.
00:09:12.001 --> 00:09:17.741
Um, so this mirror that you've been playing around with, that we've been kind of building out.
00:09:17.741 --> 00:09:30.657
So we kind of gone into like things like so setting strategic foundations, kind of like wanting to understand how social reaching clients where they already are, um pains, like feel like you're fumbling.
00:09:30.657 --> 00:09:37.279
Lack of transparency, less authentic because it's outside, or disjointed as well with disjointed that feedback cycle.
00:09:37.279 --> 00:09:46.812
Um, especially more like social that's probably for bigger corporate more the social becoming like community management and like customer care kind of ones is like bringing that back in-house kind of thing.
00:09:46.812 --> 00:09:52.464
Cloud, viral, those kind of things that, like the first things, you go and bet this isn't a strategy and it's like not repeatable.
00:09:52.464 --> 00:09:55.591
But you know viral geo doesn't make you a millionaire tomorrow kind of thing.
00:09:55.820 --> 00:10:09.244
A big part of it was kind of tried and tested and we thought of, like bringing that in because like I've done it, like I've been in-house, I've launched it from the ground up.
00:10:09.244 --> 00:10:12.913
So like there's that element of when I was a strategist at Hootsuite like people would say, oh yeah, I trust you because you've done it, you get that wording as well.
00:10:12.913 --> 00:10:24.710
Um, and then uh, the products, like the strategy, the foundations, like we're looking at one to many master classes as well, and then the coaching kind of thing how set the foundation strategy, give them the tools, teach them how to use it.
00:10:24.710 --> 00:10:28.712
And then empowerment is like a key part of in the why.
00:10:28.712 --> 00:10:30.740
Like no one knows your brand, your business, better than you do.
00:10:30.740 --> 00:10:33.991
Authenticity is most powerful, kind of like differentiator and stuff like that.
00:10:33.991 --> 00:10:36.226
So we're really into that empowerment kind of why.
00:10:36.226 --> 00:10:39.440
And then we play around with the ad lib kind of statement.
00:10:40.640 --> 00:11:12.825
Our content marketing framework helps contentled brands and businesses have the strategic foundations and implementation to build an authentic brand presence online by providing them with the tools, guidance and support to take control of their own content, with a roadmap that gives them direction of where they're going and why and how they're going to get there and reducing content fatigue and trying to keep up with tactics and running out of time strategy, unlike the do it for you agencies that value instant tactics at the expense of sustainable success where we got to and then we were just playing around with that whole.
00:11:12.825 --> 00:11:14.629
Like juice is more authentic when that.
00:11:14.629 --> 00:11:27.472
So I've kind of heard that at the moment, because today is day one, yeah, yes, um, from like a values perspective, we went strongly into like empowerment, passion, longevity, curiosity, warmth, imagination kind of thing.
00:11:27.472 --> 00:11:35.388
A lot more kind of on the friendly, kind of creative side as well, but that's about as far as we've gotten so far.
00:11:35.388 --> 00:11:39.469
I was playing more, a lot more in like what business is as well, kind of piece.
00:11:40.312 --> 00:11:43.229
All right, Tell me again about these target audiences.
00:11:43.229 --> 00:11:48.586
So can you break down for me exactly like would you say there's two personas.
00:11:49.149 --> 00:11:51.988
Yes, one that's corporate and one that's kind of like small business.
00:11:52.389 --> 00:11:54.525
Okay, talk to me about the corporate person.
00:11:54.525 --> 00:11:55.187
So who are they?
00:11:55.480 --> 00:12:08.346
You've got to laugh, but I totally made it in like in terms of being like I gave them a name, yeah, perfect, and I used like like it's corporate charlotte.
00:12:08.346 --> 00:12:17.523
Um, I think a key thing for them is corporate charlotte ideally stakeholder late 20s to 40s millennial I had female because I was just making a persona kind of thing, uh, mid-range, comfortable.
00:12:17.523 --> 00:12:22.865
I think a key thing for them is they're wanting to kind of climb that corporate ladder and a key thing for them is they're extremely career proud.
00:12:22.865 --> 00:12:25.890
They might have come into a role and like we're going to do so much.
00:12:25.890 --> 00:12:46.293
There might be in a marketing director kind of level, we're going to do so much, but then they have this and this and this and they're trying to get that help and bringing it all in and wanting to partner with someone externally that's done it to kind of be, um, that person that when they're outsourcing it feels like they are doing once they're like, oh, I could have done this better if we'd done it ourselves and having that support of someone to come in and go.
00:12:46.594 --> 00:12:48.716
Here's the fundamentals of how you would set it up.
00:12:48.716 --> 00:12:49.865
Here's what you need.
00:12:49.865 --> 00:12:51.254
Outsource what you need, kind of thing.
00:12:51.254 --> 00:13:02.020
Yep, yes, okay, great, yeah, they're from like a buying habit, like isn't afraid to change it up, and how it is in the company.
00:13:02.020 --> 00:13:13.505
I think and I've seen this a lot where a lot of people kind of come in that new marketing person in the business I'm going to make all these changes, we're going to change the world in this business, but then they're like fighting with execs of how things have been or not having.
00:13:13.505 --> 00:13:15.711
They're trying to do the doing and fix the strategy.
00:13:15.711 --> 00:13:26.714
So I think with them is, um, that opportunity to come in, set a strategy with them and then they might outsource the doing to another agency and stuff like that in terms of video creation or something like that.
00:13:26.714 --> 00:13:32.667
But it's that opportunity to kind of work with them okay, and so who are they trying to please?
00:13:34.530 --> 00:13:52.485
I would say like upwards, in terms of like execs definitely kind of usually changing the status quo of how things have been, especially if it's a corporation that's on social for the sake of it a lot of what we say, or they've just outsourced it completely, and now they've started to hire a person in-house, but they don't actually know what that person's doing.
00:13:52.485 --> 00:13:59.940
So it becomes a lot of like keeping the lights on while we rewrite strategy, but then they don't have the time, so they never do so then what happens?
00:14:00.600 --> 00:14:02.283
what metric are they like?
00:14:02.283 --> 00:14:03.647
What metric is going to be?
00:14:03.647 --> 00:14:08.302
Like, make the ceo look at charlotte and be like you're a fucking genius.
00:14:08.302 --> 00:14:10.806
Like what business metric?
00:14:12.008 --> 00:14:14.932
sales up, probably, yeah, ideally.
00:14:14.932 --> 00:14:22.947
Ideally we can get it to a point where it's just like running into the initiatives that they have, having it in like a funnel, depending on how they're using social and like the business.
00:14:22.947 --> 00:14:27.008
Um, if it's a b2c one, then definitely an opportunity for it to go into sales as well.
00:14:27.008 --> 00:14:32.847
Could be also like brand awareness or kind of pieces as well, like if there's certain audiences that they haven't been able to attract or get into, yeah.
00:14:32.847 --> 00:14:42.250
Or like feedback in terms of new product releases, in terms of or feedback on current product, how they can continuously improve.
00:14:42.250 --> 00:14:50.160
We didn't know there was a huge big product problem in our audience, kind of thing, but people have said x, y and z if they don't improve marketing results.
00:14:50.421 --> 00:14:53.907
Is anything going to happen, or do they just stay in their job?
00:14:55.490 --> 00:14:59.464
yeah, yeah, in terms of if she doesn't improve from what they have of there.
00:14:59.464 --> 00:15:09.682
I think there's also an element where they and I know, I've seen this personally where there's one the cost of being there and doing it for the sake of it, keeping the lights on, which already kind of ran the numbers out.
00:15:09.682 --> 00:15:14.301
If hiring someone full-time, then posting for the sake of it, which I hear so often, it's like.
00:15:14.301 --> 00:15:21.687
When I did the numbers, it was like eight hundred dollars a post that you're doing for the sake of keeping the lights on, like can you look at a piece of content and go that was worth eight hundred dollars?
00:15:21.687 --> 00:15:31.005
Um, there's also a second thing of not being where your audience are as well, and like having a strong brand presence where your audience are as channels start to change.
00:15:32.140 --> 00:15:34.349
And I think the third one as well is dependent on the business.
00:15:34.349 --> 00:15:41.688
There's also a return on investment in terms of digitizing parts of it as well, dependent on how kind of optimized they are.
00:15:41.688 --> 00:15:45.330
But if they have like really high ad budget because they're doing everything in paid ads and they're not doing anything in organic and kind of optimized they are.
00:15:45.330 --> 00:15:48.679
But if they have like really high ad budget because they're doing everything in paid ads and they're doing anything in organic and kind of like building that element.
00:15:48.679 --> 00:15:50.265
Is there a cost benefit of like?
00:15:50.265 --> 00:16:02.783
We could actually decrease the need to be all paid ads because we're actually incorporating in organic as well but is is her actual job gonna ever be at risk, do you think?
00:16:03.644 --> 00:16:04.506
I mean in this environment.
00:16:04.506 --> 00:16:23.809
It could, yeah, in this current environment, depending on what industry, like marketing, is being quite significantly affected as well yeah okay, because what I'm thinking the, the brand messaging that's been developed.
00:16:24.049 --> 00:16:27.903
I think that's really important for you to be clear on exactly what you're offering.
00:16:27.903 --> 00:16:35.147
Right, yeah, but regardless, if we're speaking with, like, we want to talk to Charlotte directly.
00:16:35.147 --> 00:16:43.611
Like Charlotte directly, like she does care about being empowered, she does care about all that stuff, but what does it like she wants?
00:16:43.611 --> 00:16:53.874
The way that I've always seen corporate people that work with us is that they want to like be the genius that figures this new way out.
00:16:53.874 --> 00:17:08.684
Yeah, and change, as you said, changes how things have always been done, and it's almost like they become like legendary because they figured this progressive new digital marketing way out yeah, completely agree.
00:17:08.744 --> 00:17:21.509
And like that's what I did like years ago where the company I was in it was something like forty thousand dollars or something a month on a print newsletter, like we're talking like a yeah, every single month in a store.
00:17:21.509 --> 00:17:26.390
And then the reason I got into social was I was in this big corporation and I was like, how do I make a difference?
00:17:26.390 --> 00:17:30.884
And I went, well, hang on, they have no digital presence and no one wants to do it.
00:17:30.884 --> 00:17:32.426
So I just was like, well, why don't we do this?
00:17:32.426 --> 00:17:34.528
And they went it's your job, you do it.
00:17:34.528 --> 00:17:44.232
So then it became this whole thing and I look back now into that new part.
00:17:44.232 --> 00:17:53.025
So that's where I did kind of think of these people that come into new roles, especially in corporate, where, like when you go out selling for a job, they'll sell you the dream You're going to do all these things.
00:17:53.025 --> 00:18:01.705
But you can get in there and be like, oh my God, I don't have, they don't see the value of social, I don't know what's going where.
00:18:02.326 --> 00:18:17.871
Yeah, yeah, and it's almost like I've worked in internal marketing roles briefly, not really my world, but I've been the agency to them as well and I feel like I don't know, marketing isn't always taken seriously.
00:18:17.871 --> 00:18:20.131
No, yeah, 100%.
00:18:20.131 --> 00:18:31.972
Like it depends, obviously, what company you're in, but it's like it's like let's make it as a big driver, let's make it as important and as serious as the accounts department, like oh, absolutely.
00:18:32.334 --> 00:18:46.029
Um, I've spent like the last year and a half in in marketing and social with the government and the biggest thing with that was that, through covid, uh, ministers understood the demand from the general public for social, but they didn't understand the value.
00:18:46.029 --> 00:18:52.765
So pretty much the last year and a half was us driving between what you're doing and what that means to bigger initiatives and stuff as well.
00:18:52.765 --> 00:18:57.983
Um, so that's kind of what I was thinking about of really kind of tapping into this.
00:18:57.983 --> 00:19:00.307
Yeah, okay.
00:19:00.428 --> 00:19:01.790
So we've.
00:19:01.790 --> 00:19:02.791
We've got messaging.
00:19:02.791 --> 00:19:04.420
That really needs to be like.
00:19:04.420 --> 00:19:07.483
I always see the value of like.
00:19:07.483 --> 00:19:17.515
What we do and what you're going to be doing is about clarity and having a plan and you having that proven framework that you've been using.
00:19:17.515 --> 00:19:20.847
You've got that backing as well, so we really need to pull all of that through.
00:19:20.847 --> 00:19:26.511
What we need to do is just make sure that let's look at the small business side.
00:19:26.551 --> 00:19:29.023
Huh yep that was my other one.
00:19:29.023 --> 00:19:39.653
I gave it laura, like you, more obviously, um, this was like self-employed owner in business, um, and I think a key thing for her is that she's learned on the job.
00:19:39.653 --> 00:19:50.961
You know, she's gotten into business, got to where she is today by learning on the job and this rely I kind of where I got a lot of this in the job and this rely I kind of where I got a lot of this in the values and beliefs was with friends of mine that own businesses and people contacting them.
00:19:50.961 --> 00:19:56.364
I can make reels for you, I could do this, I could do your Instagram and they're going hang on, I'm paying you three grand.
00:19:56.364 --> 00:20:03.547
I brought myself here like, and there's this jarring between I'll do it all for you and this is the cost and then going well, I've always done it, done it.
00:20:03.547 --> 00:20:22.865
So it's kind of like that element of oh, I don't know if I want to give you everything kind of thing and because a lot of people in this one where I was thinking was learning a lot of the role of giving it a go is that kind of going into getting like values, working with people that she trusts and like authenticity and connecting with that.
00:20:23.160 --> 00:20:26.903
But understanding, you know, understand social, what it could do for the business.
00:20:26.903 --> 00:20:31.265
They might have trialed and tested, gotten to the bit of where they are now, but they could do better.
00:20:31.265 --> 00:20:32.627
You know they understand that.
00:20:32.627 --> 00:20:35.144
They're like okay, well, we might have gotten our instagram.
00:20:35.144 --> 00:20:37.210
Like a friend of mine, they've got their instagram for 30 000.
00:20:37.210 --> 00:20:39.723
They don't know if that's getting people in the door.
00:20:39.723 --> 00:20:43.009
They don't know if that's that's what got them on postcards.
00:20:43.009 --> 00:20:46.835
Or when they did get on postcards, what did they use from that to you know, ramp it up more.
00:20:46.835 --> 00:20:53.208
It's kind of feel like they're flying blind and they're getting there, but they're like I would love to know what I'm doing more.
00:20:53.208 --> 00:20:57.651
Or if they wanted to outsource to you know, have someone make six reels for them.
00:20:57.651 --> 00:21:05.208
They can brief it so they know what they're getting and why they're doing it yeah, so it's like, how do I go to the next level?
00:21:05.848 --> 00:21:11.463
yeah yeah, this is who we usually have coming through our mentoring program.
00:21:11.845 --> 00:21:37.229
They, um, they've had good success organically, but they're like I don't really know why, like I just I just kind of have, and the why is because they understand their audience from an intuitive level, but they've never actually taken time to articulate their strategy so that they can get some outside help, partially or completely, or they don't know how exactly to be allocating their time.
00:21:37.830 --> 00:21:39.823
Yeah, okay, so what we want to do?
00:21:39.823 --> 00:21:42.872
We've got two quite different personas here.
00:21:42.872 --> 00:21:51.569
We need to figure out what their commonalities are, because what we really want to do, we want to have one type of messaging that speaks to both of them.
00:21:51.569 --> 00:21:55.934
So what we want to then do, though, is like we want to get them to your front door.
00:21:55.934 --> 00:21:58.063
We want them to be sold on how it is that you work.
00:21:58.063 --> 00:22:10.047
Once you have that discovery call with them, though, that's when you can recommend the different options based on investments, based on exactly what their needs are, their timeframes, all of that sort of stuff.
00:22:10.047 --> 00:22:18.313
So what would you say are the commonalities between the two of them with regards to, maybe, how they think or the challenges that they're facing?
00:22:19.500 --> 00:22:30.992
I think a key challenge across both is like that element of feeling like you're flying blind and doing without knowing the strategic reason as to why or how to attribute it to greater business objectives.
00:22:30.992 --> 00:22:40.332
So, from like a corporate perspective is they're doing but the execs don't see the value in the small business.
00:22:40.332 --> 00:22:43.048
They've gotten themselves to here but they don't know how to scale it.
00:22:43.048 --> 00:22:46.244
What should they invest in off to here, but they don't know how to scale it.
00:22:46.244 --> 00:22:46.826
What should they invest in?
00:22:46.846 --> 00:22:55.221
And there's also an element where, especially from the corporate one that it could go into the small business of like feeling like it's exhausting, trying to keep up with everything as well okay, I need to be on TikTok, should I be there?
00:22:55.221 --> 00:22:55.864
What should I do?
00:22:55.864 --> 00:23:01.866
And there's that fatigue of constantly having things to know how to post when you have a strategy.
00:23:01.866 --> 00:23:09.833
That's very easy and it's kind of like why I think the strategy, improving the strategy it's not going to become this daily task of thing that I have to do.
00:23:09.833 --> 00:23:15.173
It's something that I know what to do and I know what it drives for my business, absolutely.
00:23:16.960 --> 00:23:21.750
Yes, that is exactly what we deliver, as well for our clients.
00:23:21.750 --> 00:23:23.333
So what I want to do?
00:23:23.333 --> 00:23:27.171
Have you gone through much of the new content in the method.
00:23:27.191 --> 00:23:28.682
Yet I haven't yet.
00:23:28.682 --> 00:23:35.605
No, no, because I was just finishing up working my job and I saw that you put the guy who's got that out and I was like that's going to be me next week.
00:23:36.681 --> 00:23:37.704
So what I'd love to do?
00:23:37.704 --> 00:23:43.948
I've seen that you've got the jobs to be done framework there, which is actually inspiration of our ladder of transformation.
00:23:43.948 --> 00:23:49.915
So what I want to do, I want to quickly go through that ladder of transformation with you.
00:23:49.915 --> 00:23:57.114
I will show you how it works, because I think that that's pretty much where we are.
00:23:57.114 --> 00:24:03.390
I think you do really understand your audience as well, obviously, because you've either been them or you're close friends with them.
00:24:03.390 --> 00:24:10.834
We believe that every brand solves three problems for their audiences, for their customers, right?
00:24:10.834 --> 00:24:14.830
A functional one, an emotional one and an identity-based one.
00:24:14.830 --> 00:24:18.069
So this is essentially what our ladder of transformation is here.
00:24:18.840 --> 00:24:26.587
When I figured this out, everything became really clear for me, because I was always like what am I actually doing for my customers?
00:24:26.587 --> 00:24:32.201
And it's like the reality is you're doing all three, you're not doing one of them, you're doing all three.
00:24:32.201 --> 00:24:37.471
And so for you and for me, the function what are we actually doing?
00:24:37.471 --> 00:24:42.707
We are giving people proven content marketing frameworks.
00:24:42.707 --> 00:24:45.973
Now what is the emotional state that then that creates?
00:24:45.973 --> 00:24:48.970
I would say something like let me write this down for you.
00:24:48.970 --> 00:24:56.394
So functional is we're giving proven content marketing frameworks.
00:24:56.394 --> 00:25:09.454
Emotionally, they feel clear, confident, empowered, even though we hate the word.
00:25:09.454 --> 00:25:16.375
Well, clear, confident, maybe, capable, capable, maybe it's the three c's.
00:25:16.375 --> 00:25:22.949
Is there any other emotional feeling that you, that you feel like is is you can deliver for?
00:25:22.989 --> 00:25:23.770
your clients.
00:25:23.770 --> 00:25:26.099
I think there's an element of like also kind of tapping, and it's probably in clients.
00:25:26.099 --> 00:25:37.190
I think there's an element of like also kind of tapping in, and it's probably in the confident part, but there's an element of just the worthiness as well, like when you can show the value of what it's driving to broader stakeholders or to your business and stuff.
00:25:37.190 --> 00:25:41.746
You feel like what you're coming to work every day is like actually attributing.
00:25:42.960 --> 00:25:49.766
Yeah, so it's like contributing to a greater purpose, so it's like fulfillment yeah, almost absolutely.
00:25:50.047 --> 00:26:03.761
Fulfillment is, I think, a key one, especially because if you feel like you're just posting to get it out there for the sake of it, but you can't see the bigger part, it's like when you're fulfilled, you fall in love with the process and so what does that mean for them as a person?
00:26:03.823 --> 00:26:04.926
who do they then become?
00:26:04.926 --> 00:26:13.863
If they are using these proven frameworks and they're feeling clear, confident, capable, fulfilled, what does that then?
00:26:13.863 --> 00:26:16.631
Who are they saying that they are there?
00:26:16.631 --> 00:26:18.686
What kind of person are they being?
00:26:18.686 --> 00:26:22.729
I'm just going to write down some words, but I'd say, like a change maker, yeah.
00:26:23.230 --> 00:26:23.791
Is in there.
00:26:23.791 --> 00:26:31.121
They're successful.
00:26:31.121 --> 00:26:31.642
They're being successful.
00:26:31.642 --> 00:26:32.986
I feel like it's got something to do with maybe.
00:26:32.986 --> 00:26:38.949
It's like it's almost like they had this feeling that this would work and they've trusted that gut feeling and it works.
00:26:38.949 --> 00:26:39.490
So it's almost.
00:26:39.490 --> 00:26:58.862
It's like they're like not an oracle, but it's almost like they're tapped in and they can like what I don't know what kind of word that is, though, yeah, like it's unlocking the potential that they saw, kind of thing yeah, it's like they've trust.
00:26:58.922 --> 00:27:13.316
It's like, I don't know, they're quite progressive or um, it's almost like they're the early adopter essentially, when we don't see it as early adopting, but in their organization or in their life they are an early adopter.
00:27:13.316 --> 00:27:17.352
It's almost like they're smarter for being that.
00:27:17.393 --> 00:27:21.425
They are like they're like being a change maker kind of.
00:27:21.445 --> 00:27:26.136
Got to it maybe changing maker, like a successful change maker, like that's what it is.
00:27:26.136 --> 00:27:27.953
So has that cleared?
00:27:28.517 --> 00:27:29.964
yeah, totally, because I can see this across.
00:27:29.964 --> 00:27:38.491
Three because the that successful changemaker can go into if you're showing a business, and also like there's an element where you can stand out from the crowd.
00:27:38.491 --> 00:27:40.046
I'm thinking my friends that have the restaurant.
00:27:40.046 --> 00:27:45.327
If they, instead of them, thinking of, like we sell French food, it's like no, you have a, you give an experience.
00:27:45.327 --> 00:27:45.970
You know what I mean.
00:27:45.970 --> 00:27:58.247
You help people and because it's like this beautiful, like you know, parisian dead it's getting, and a lot of the people that go there are very busy, like you're coming, you're focused, you're present, you're in the present state, it's an experience kind of thing.
00:27:59.068 --> 00:28:01.233
Um, then, kind of being able to advertise it.
00:28:01.233 --> 00:28:10.374
That makes them different from others, so that there is a change maker, because you're different and I think that, clear and confident, they know what to speak about, who they're speaking to and why not to be.
00:28:10.374 --> 00:28:17.807
Because I think right now, like and you'd say this as well I feel like there's so many businesses that are posting on TikTok like trends, that I'm like that's not what people want to follow you for.
00:28:17.807 --> 00:28:22.684
Yeah, yeah, you know that's what you, that's not what I'm going to you for as well.
00:28:22.684 --> 00:28:25.010
So when they know that, then they, they feel confident.
00:28:25.010 --> 00:28:33.075
That then their customers feel confident and the function through something that I've also done, like if they're like oh my god, I feel like this on your oh, do you have a pain point?
00:28:33.075 --> 00:28:33.665
I've felt it.
00:28:33.786 --> 00:28:59.020
We've overcome it, like here's my quick note exactly, exactly so, even with, like that French restaurant, like that identity based angle, I would feel is more like they're, they're cultured, they're like, um, like, if I'm like I've booked myself into a french restaurant for when I'm in melbourne, right, and it's like I feel like I'm like this european, cultured person like me south of france is one of our favorite spots, like, and that's the persona.
00:28:59.020 --> 00:29:01.991
I'm gonna wear something super fancy and european there.
00:29:02.031 --> 00:29:28.873
You know, like that's, that's the identity I'm creating by going there yeah, okay, of that is like because they're actually in Valmoris, which is like that, right, and their whole thing was that getting the city um, dining, but 10 minutes from your house, when you don't want to take the 45 minutes to get into the city down the road and it's a Tuesday and you're like, oh, I don't want to cook tonight, but I've had a long day, come in, have the thing, so yeah.
00:29:29.818 --> 00:29:31.486
I wish there was a French restaurant in Mackay.
00:29:31.486 --> 00:29:34.874
There is not, uh, okay.
00:29:34.874 --> 00:29:44.276
So based on all of this, then I would say that, like your messaging, it really needs to focus around being this successful change maker.
00:29:44.276 --> 00:29:45.478
So how do you do that?
00:29:45.478 --> 00:29:48.531
You, kim, already embody that.
00:29:48.531 --> 00:29:49.555
That is already you.
00:29:49.555 --> 00:30:10.196
You've just told me that that's who you are right, and so the content you then create your top of funnel content especially will very much be, and when you work through the method, you will see exactly how, um, this transformation messaging it comes into top of funnel content, the identity-based one.
00:30:10.704 --> 00:30:16.467
But it's like you should be essentially just documenting your day and your life as a successful change maker.
00:30:17.147 --> 00:30:31.791
That isn't selling what you're doing, but that is showing the end state, and that is therefore people who strive to want to be that will engage with content that aligns with what they're trying to create for themselves.
00:30:31.791 --> 00:30:51.897
Your emotional transformation, then that can be shown through, I mean case studies when you've got them, but even if you don't currently have them, because you're kind of like it's new business, talk about case studies from your career, yeah, and then make sure the emotion comes through there.
00:30:51.897 --> 00:30:52.989
And then the functional stuff.
00:30:52.989 --> 00:30:53.952
That's your bottom of funnel.
00:30:53.952 --> 00:31:00.170
That's like you're selling, like this is what I'm selling, and even to the point of like I'm selling consulting that kind of thing.
00:31:00.170 --> 00:31:05.257
And so this idea of like do I the question around, do I need to?
00:31:05.257 --> 00:31:06.407
Do I sell?
00:31:06.407 --> 00:31:08.494
That I'm empowering them to take their marketing in-house?
00:31:08.494 --> 00:31:22.576
The reality is that they don't care about that really like they do, but it's a detail yeah, I guess it's the difference between and you're right and it's empowering and bringing it in-house.
00:31:22.615 --> 00:31:27.155
It's like that's probably more of a, that's like attributed to probably a financial piece.
00:31:27.155 --> 00:31:33.505
Like if you're a marketing director and you outsource this and you bring that's financial but that's not an emotional connection to them as well.
00:31:33.505 --> 00:31:37.536
Like the emotional connection is, if they're a change maker, they're known as the change maker.
00:31:37.536 --> 00:31:42.346
They're known that they go to an event and someone's like I've seen because social is so public, I've seen what you've done.
00:31:42.346 --> 00:31:47.612
It's in that you've done oh, you were known and I got that when I went to hootsuite and I was actually one of their clients.
00:31:47.612 --> 00:31:50.234
I was known as that and I came in the company.
00:31:50.234 --> 00:31:55.682
People knew me, who I before it started and I was like whoa how cool.
00:31:56.266 --> 00:32:04.268
Well, you see, this is what you need to be talking about, because this is what level of like fame almost within your network.
00:32:04.268 --> 00:32:06.050
That is what your audience is seeking.
00:32:06.050 --> 00:32:14.616
Yeah, you know and that's probably different to my audience that I don't think my audience is seeking like.
00:32:14.616 --> 00:32:30.368
We work with corporates and small business and everything in between as well, but the differences and this is why every single brand is so different, like two candle brands are different because the people that you're attracting are based on you, but also based on who, what your experience is.
00:32:30.368 --> 00:32:30.871
You are that successful change maker.
00:32:30.871 --> 00:32:31.835
That's that you're attracting are based on you, but also based on what your experience is.
00:32:31.835 --> 00:32:33.791
You are that successful changemaker.
00:32:33.791 --> 00:32:35.392
That's what you're going to attract.
00:32:37.047 --> 00:32:46.257
I see my persona more as like overcoming my own shit, my own bullshit, authentically, and therefore that's what I'm going to attract in.
00:32:46.257 --> 00:32:47.701
Yeah, yeah.
00:32:47.701 --> 00:32:58.251
So obviously there's like commonalities, like the fact you felt aligned with me and my business and my content and my training, like we obviously have similarities of how we like to work.
00:32:58.251 --> 00:33:12.776
They're the tiny nuances and that's what makes you the go-to then for that corporate person versus a different corporate person that's going to choose me for a different reason and this is how you then become the category of one.
00:33:12.776 --> 00:33:15.869
It's how we get away from being commoditized.
00:33:15.869 --> 00:33:17.938
It's how you can raise your prices.
00:33:17.938 --> 00:33:22.589
It's how you then launch successful passive, passive product.
00:33:22.589 --> 00:33:28.625
It's because it's all about that identity there yeah, no, that sounds awesome.
00:33:29.269 --> 00:33:30.192
Oh, this is so good.
00:33:30.192 --> 00:33:40.096
Thank you, one of my first day um quickly in the last 10 minutes, in terms of channels, I'm thinking because obviously corporate wise linkedin I've got that's quite strong.
00:33:40.096 --> 00:33:45.083
It's just organically kind of built over the last um and I did the whole like I've left.
00:33:45.083 --> 00:33:55.554
There's something coming on friday which a lot of people like um I was thinking that kind of to attribute it to those corporate ones, identify potentially companies I want to work with, add them on LinkedIn, post a lot, engage with theirs.
00:33:55.554 --> 00:33:56.971
And then I'm thinking just TikTok.
00:33:56.971 --> 00:34:01.390
I'm not thinking Instagram because I just don't feel like you create a community that connects to this?
00:34:01.991 --> 00:34:02.232
Yeah.
00:34:02.232 --> 00:34:11.826
So if you were to ask me six months ago, I'd be like fuck Instagram, yeah, fuck Instagram.
00:34:11.826 --> 00:34:12.327
Yeah, now, wow, isn't it?
00:34:12.327 --> 00:34:12.648
It's changed.
00:34:12.648 --> 00:34:13.809
Well, I feel like Instagram has had a bit of a resurgence.
00:34:13.809 --> 00:34:15.554
The reality is, you want to use it together.
00:34:15.554 --> 00:34:22.692
I would advise, if you could go LinkedIn, tiktok, instagram that would be a really great combo.
00:34:22.692 --> 00:34:30.284
Now, in order to reduce the load on you, though, I really want to see more people using LinkedIn, like we use TikTok.
00:34:31.106 --> 00:34:35.065
I agree, I actually want to post more video ones, because you will be in front of the camera and I can.
00:34:35.065 --> 00:34:38.315
I can do it straight away, like some of my best ones, and you know this as well.
00:34:38.315 --> 00:34:45.028
Like you do it in 10 minutes, 15 minutes, whereas I, when I make carousels for LinkedIn, they take me so long because I'm just a more written person.
00:34:45.028 --> 00:34:52.329
Yeah, so I was thinking of kind of bringing more video content, especially because there's not as much of it on linkedin.
00:34:52.329 --> 00:34:53.972
I agree I agree.
00:34:54.072 --> 00:34:57.987
We we repurpose our instagram and tiktok content onto linkedin.
00:34:57.987 --> 00:35:02.757
Digital marketing can be a maze of mixed messages and false promises.
00:35:02.757 --> 00:35:04.266
I'm sure you would agree.
00:35:04.266 --> 00:35:10.925
It's so easy to feel lost with so many experts claiming they have that one secret that you're missing.
00:35:10.925 --> 00:35:14.795
Birdcage Marketing School was created to cut through this confusion.
00:35:14.795 --> 00:35:21.581
We offer clear steps, templates and tools that work not just now, but will adapt to future changes.
00:35:21.581 --> 00:35:29.094
These are the very same strategies that turned our own agency's 85k debt last year into 60k profit months.
00:35:29.094 --> 00:35:31.900
Learn at your own pace, from anywhere.
00:35:31.900 --> 00:35:35.833
You also get access to an online community, live sessions and so much more.
00:35:35.833 --> 00:35:47.237
If you're ready to join us, start now with code PODCAST200 and save a full $200 on the full library both pay in full and payment plan options available.
00:35:47.237 --> 00:35:47.719
Now back to the episode.
00:35:47.719 --> 00:35:48.925
Both pay in full and payment plan options available.
00:35:48.925 --> 00:35:51.768
Now back to the episode.
00:35:51.788 --> 00:35:55.052
Feel free to repurpose, and there is a repurpose in the school.
00:35:55.052 --> 00:35:59.539
There is a repurposing like framework, a matrix that you can use about.
00:35:59.539 --> 00:36:03.907
I don't know there is.
00:36:03.907 --> 00:36:13.311
I always like to post on TikTok first and then give it like a week or two before I then repurpose it across to other platforms, but some of our clients have success just cross-posting in at the same time.
00:36:13.311 --> 00:36:20.813
Um, it really comes down to like how much time and energy you have to be able to allocate to it.
00:36:20.813 --> 00:36:23.425
If you don't have a lot, just cross-post whatever.
00:36:23.425 --> 00:36:31.945
The one thing I would say is use Instagram for your bottom of funnel a lot more than you do TikTok and LinkedIn.
00:36:31.945 --> 00:36:34.269
I'm not sure yet I'm not sure.
00:36:34.269 --> 00:36:36.954
I feel like it's more top of funnel still.
00:36:37.635 --> 00:36:38.317
I, what.
00:36:38.317 --> 00:36:50.952
So I had a great session with another marketing person that we met on TikTok and then she offered me an hour of her time and she said like you just never know who's gonna view your content and see it, and it's not necessarily that they go to your website and buy it, but they'll message you.
00:36:50.952 --> 00:36:52.094
Let's have a chat.
00:36:52.094 --> 00:36:53.016
Oh, I'm interested.
00:36:53.016 --> 00:37:04.248
So I think it's definitely very top of funnel for you post something and you've really hit that like emotion, that someone's feeling at work, and they're like oh, that's what I feel, like you know, yeah.
00:37:04.728 --> 00:37:04.969
Yeah.
00:37:04.969 --> 00:37:11.014
So, yes, I would try and do those three With Instagram, though, especially in your stories.
00:37:11.014 --> 00:37:17.119
Go heavy on the sell, yeah, where you really go heavy on the sell, and don't forget about your email list.
00:37:18.199 --> 00:37:28.030
I do think of that as well, with email lists, sort of having kind of like a weekly newsletter or something to kind of have it there or setting up a whole of that kind of email flow.
00:37:29.206 --> 00:37:32.315
At the very very least, just start collecting the emails.
00:37:32.315 --> 00:37:35.893
Yep, have some sort of like a lead magnet.
00:37:35.893 --> 00:37:42.514
Download, make it good, make it about how to be a successful change maker.
00:37:42.514 --> 00:37:47.731
If they are the words you want to use, or if there's more aligned words, you'll have to work through that.
00:37:47.731 --> 00:37:57.474
But with the lead magnets about solving the problem that people are experiencing right now, they don't know that what they need is a strategy and consulting.
00:37:57.474 --> 00:38:02.628
They just know that right now they don't know what's working and what's not with their marketing.
00:38:02.628 --> 00:38:10.534
So is there a freebie in terms of like, I don't know you, like that, um, that framework that you're going to give people about?
00:38:10.534 --> 00:38:11.817
Like what does success look like?
00:38:11.817 --> 00:38:16.273
Something about like how to tell if your content's working?
00:38:17.976 --> 00:38:31.554
Yeah, have you ever seen like lead magnet ones work as well, like in that kind of mindset space, like is there anything that kind of like you would go personally into like a lead magnet on then, I don't't know, in their career or something like that?
00:38:32.235 --> 00:38:40.893
yeah, well, I see, I see opportunities for you to really like even branch out into like I don't know.
00:38:40.893 --> 00:38:47.032
I'm almost like feeling like there's this course for corporates on how to be a successful changemaker.
00:38:47.032 --> 00:38:50.518
Yeah, it doesn't have to be marketing related.
00:38:50.518 --> 00:38:55.271
So, um, yeah, aspirations for that, then go for it.
00:38:55.934 --> 00:39:05.851
Well, it's a funny one because when I so I started posting on tiktok last year to learn it for work, then I started I work with a really gen z audience, um so team last year, so I started posting career stuff and it just boomed.
00:39:05.851 --> 00:39:08.458
And now it's like almost 12 000 on tiktok.
00:39:08.458 --> 00:39:10.333
I've got it to 14 000 in three months on instagram and it's just this audience that I just it just boomed and now it's like almost 12 000 on tiktok.
00:39:10.333 --> 00:39:15.063
I've got it to 14 000 in three months on instagram and it's just this audience that I just it just came out of nowhere.
00:39:15.123 --> 00:39:16.807
And people like are you a career coach?
00:39:16.807 --> 00:39:19.074
I'm like absolutely not, because I just don't like to.
00:39:19.074 --> 00:39:25.726
I'm like that's not my strong suit, not my background, but that's this other thing that I've kind of got that could turn into something.
00:39:25.726 --> 00:39:44.992
And I think within there there's that element of like me under identifying my skill sets and strengths and needs to bring into their in that space, because I think the mindset, I think you can be a great marketer, you have great ideas, but to be a change maker, it's actually also an embodiment in yourself that you have.
00:39:44.992 --> 00:40:01.530
You know you're fighting up against a lot of people that don't think that what you're doing attributes and there's value, so there's like a personal kind of attitude to it as well 100 million trillion fucking percent Like absolutely, and yeah, the way I would.
00:40:02.873 --> 00:40:03.476
This is what I mean.
00:40:03.476 --> 00:40:13.311
You start off as offering marketing services, but you can evolve that and the best place for you to start evolving that is then through programs, I feel, or one-on-one mentoring.
00:40:13.311 --> 00:40:19.467
I hate how coaches have tainted what we can potentially do.
00:40:19.467 --> 00:40:20.409
I hate.
00:40:20.409 --> 00:40:24.038
I hate career coach, life coach, business coach I hate.
00:40:24.038 --> 00:40:54.103
I don't like those names either and like the coaches we have worked with are amazing and they deliver so much result, so many results for their clients and we do as well, and yet if you say you're a coach online, it's like an eye roll yeah, yeah, yeah, and you're offering these like masterminds and you know pockets and and I'm like I have no idea what you're selling me and the coach that are coaching the coach coaching, the coach coaching the coach, the 200 grand a month kind of thing I'm like.
00:40:54.204 --> 00:40:55.246
But where does it end?
00:40:55.728 --> 00:41:02.228
yeah, I know, I know, and that's the thing like, that's why you need to find out what really aligns with you.
00:41:02.228 --> 00:41:10.210
Um, I mean, you could look at treating that career stuff as like a separate business, or you can look at that as an extension of this business.
00:41:10.210 --> 00:41:14.619
Um, I really, I don't know, I don't know what, wherever you want to take it.
00:41:15.226 --> 00:41:29.956
I was thinking of an extension of this because I think the next part because I kind of grew that personal brand and through that I've been in like business insider and interviews and I've made became a paid creator um, a lot of people around my network are like, how did you do?
00:41:30.018 --> 00:41:30.666
And I want to do it.
00:41:30.666 --> 00:41:38.887
So I think that that's kind of like the potential third part that I would go between the two of those would be about building that personal brand online, whether or not you wanted to, but with intention.
00:41:38.887 --> 00:41:47.793
If you wanted to excel in your career, you wanted to get speaking opportunities, you had a side hustle, you want to build a brand to then, you know, quit your job, kind of thing.
00:41:47.793 --> 00:41:57.574
That it's that piece and that's where it could be a master class route with others and it's in a cohort, because I was like because then you do it with others and then you're all on the same journey, you can amp each other up.
00:41:57.574 --> 00:42:09.713
So that was kind of option three that I was thinking could go between the two well, I wouldn't call that a mastermind, I'd just call that a live program yeah, yeah that's how I did my first DMC.
00:42:10.775 --> 00:42:27.155
Um, my first two it was live, done, live, and I think that's a really great way of doing it, because I didn't actually prep any course content until the week before I had to present it, and then I actually got feedback and then I could really see, oh, where did I kind of miss the mark on that, or like, what did people really have questions with?
00:42:27.155 --> 00:42:30.192
And then I improved that and kept improving it.
00:42:30.192 --> 00:42:36.748
Um, actually, I think it was the first three rounds was live, but yeah, people really value that, you also.
00:42:36.748 --> 00:42:47.202
Um, yeah, you just get really good at what you need to deliver, and that's what then became the school yeah, yeah, start with it small and then develop it.
00:42:47.242 --> 00:42:49.853
Yeah, because then I got to that and then I was like people ask me resume advice.
00:42:49.853 --> 00:42:59.873
I'm like I'm not, but I would be happy to build a masterclass or something where there is someone that is a resume expert, that then they I mean we create this kind of thing.
00:43:00.644 --> 00:43:01.630
Yeah, for sure.
00:43:01.630 --> 00:43:06.715
One thing I would say watch out for is splitting your attention too much.
00:43:06.715 --> 00:43:14.307
So I'm very good at doing that, uh, but it's it really and done for you.
00:43:14.307 --> 00:43:19.885
Even consulting agency is very different to an online program course situation.
00:43:19.885 --> 00:43:25.280
I see them as two separate businesses in how they operate and what you need to do.
00:43:25.280 --> 00:43:32.557
They do flow into each other, I find, but it's like just be aware of what your capacity is yeah, yeah.
00:43:32.644 --> 00:43:46.197
That's why with these other two I was trying to get it as packaged as most, because then I could really understand how many hours different things take me and like work out what that is on a monthly basis, kind of split.
00:43:46.684 --> 00:43:48.070
Yeah, for sure.
00:43:48.070 --> 00:43:49.791
No, I think you're really onto something, Kim.
00:43:49.791 --> 00:43:54.271
I'm really excited for where you take this, so you need to make sure you keep me updated.
00:43:54.853 --> 00:43:55.173
Will do.
00:43:55.173 --> 00:43:58.034
I mean I'm coming to the morning tea on Friday, Yay, yay.
00:43:59.905 --> 00:44:02.153
We are just determining your location right now.
00:44:02.764 --> 00:44:11.532
Yeah, no, so fine, so fine, yeah, no, I'm looking forward to it because when you just put that up, I was like, well, I'm not working on someone else's corporate time frame, so perfect timing.
00:44:11.945 --> 00:44:16.217
Thanks for listening to this episode of the Not so Kind Regards podcast.
00:44:16.217 --> 00:44:17.471
We hope you enjoyed it.
00:44:17.471 --> 00:44:24.025
If you did, we would really appreciate if you left a review, on whatever streaming platform you are using.
00:44:24.025 --> 00:44:34.496
It helps us to grow as a brand new podcast and to help many more business owners and content creators reach their goals, just like we hope this brought you one step closer to yours.
00:44:34.496 --> 00:44:48.273
Amber, connect with us on TikTok at Maddie Birdcage and at Birdcage Marketing and the same handles on Instagram again, and if you really want to learn how to work with us, make sure you head to our website and book a call.
00:44:48.273 --> 00:44:49.617
We would love to speak with you.