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How does any of this actually make me money?  That's the question that eventually shows up in almost every conversation Nikki has with a founder, and it's exactly where this Nikki Talks episode lands.  Kicking off a miniseries on The Would Recommend Standard, Nikki walks through the model…
Most loyalty programs get designed from the business's side of the counter: more repeat purchases, more lock-in, more rewards for the customers who already spend the most.  In this Nikki Talks episode, Nikki names the reframe that changes all of it, that loyalty is what businesses want and not…
WorkPlay Branding started in 2019 as a six-step signature branding process with a photo shoot bolted on at the end. Today it's a subscription content model with almost one hundred certified creators across four continents, and it got there because Lyrik Fryer refused to stop listening to her c…
Some gyms are places you have to go, but some? People choose to go, and this becomes the entire brand promise.  In this episode, Nikki sits down with Alli Arruda, co-owner of Benchmark Fitness in downtown Burlington, to unpack how she and her husband Matt built one of the most talked-about wellness…
Four out of five people at work right now are checked out. That is not a Threads hot take, that is Gallup, and it is the exact deficit most founder-led businesses are running on while trying to deliver a five-star client experience out the front door. In this episode, Nikki sits down with ex-Google…
Ansvarsfriskrivning: Podcasten och konstverket som är inbäddat på den här sidan är från Nikki McKnight, som är dess ägares egendom och inte anslutet till eller godkänt av Listen Notes, Inc.