OM DETTA AVSNITT
Clubs are paying for mountains of player data — and using as little as 15% of it. Dean Bracha, founder of Marquee, joins the launch episode of The Stack to explain how his Tel Aviv-based platform is using AI to close that gap, and why he thinks most recruitment departments are still making multi-million-pound decisions on a fraction of the information available to them.
Simon Evans and André Da Costa dig into how Marquee's 12 proprietary AI models work as a "decision intelligence layer" sitting on top of a club's existing data stack — automating roughly 70-75% of the recruitment analysis process while leaving the final call, the "eye test," and the agent relationships to humans.
They cover real scenarios (what happens if Real Madrid come for Declan Rice on transfer deadline?), the industry's data-opacity problem, why AI still has a trust issue inside football clubs, and where the human scout still beats the model. This is the first episode of The Stack — The Soccer Business's new series on the tools and systems running modern clubs, covering technology from both a performance and a commercial angle.
