OM DETTA AVSNITT
What if growing your business isn't about getting more followers, but building deeper relationships with the right people?
Sponsored by Verisign's YourDot.com
In this episode of The Rundown with Ramon, Ramon Ray talks with Jason, Editor-in-Chief of Entrepreneur, about digital marketing, personal branding, email newsletters, websites, AI search and speaking.
Jason explains why entrepreneurs shouldn't rush into paid advertising before understanding their audience and message. He makes the case for founder-led marketing and building trust over time.
The conversation dives especially deep into email newsletters. Jason shares how his newsletter has grown to roughly 84,000 subscribers and how it helps generate speaking engagements and other opportunities.
His simple formula:
Content builds trust. Trust builds relationships. Relationships convert.
Ramon and Jason also discuss why websites remain important as AI changes search, how businesses can create pages designed around highly specific customer questions, and why useful information builds more trust than constantly trying to sell.
Finally, Jason shares the strategy he used to grow as a speaker: get onto panels, become memorable, study audience reactions, develop your material and turn that experience into larger speaking opportunities.
A practical conversation for entrepreneurs, consultants, coaches, experts and speakers who want marketing that generates relationships, not just impressions.
