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Hotel revenue strategy has become obsessed with rate — and Chris Baggett of Canyon Creek Lodging argues that obsession is exactly where owners are leaking money.
In this episode of ROI Masterclass, Chris breaks down why inventory management is what he calls a lost art and a hidden opportunity, why length of stay is king but routinely ignored, and why a hotel running 70% at $100 can be healthier than one running 100% at $70. He also explains why AI dominates every conference agenda while owners walk away with strategy built for the chain, not for their specific asset — and why the healthiest question any owner can ask is whether the asset is worth more tomorrow than it is today.
He shares what a seven-year asset lifespan really demands from an owner, why the cheapest booking is still someone walking up or booking direct, and why he believes owners should have the ability to push back instead of opting into everything they're asked to sign up for.
#HotelRevenueManagement #RevenueLeak #HospitalityStrategy #BoutiqueHotels #ROIMasterclass #DeadMoney #PositionBeforeYouPrice #HotelInvesting #AssetManagement #DesignForROI #LengthOfStay #HadarInteriors
