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What happens when the life you carefully planned stops unfolding the way you expected?
In this episode of The Purpose Pivot, host Melissa Gonzalez speaks with Khirma Eliazov, founder and CEO of Kika Nutrition, about the personal health journey that transformed her understanding of wellness, motherhood, and success. After experiencing pregnancy loss and infertility, Khirma discovered that despite eating well and living an active lifestyle, her body was severely depleted of essential nutrients. That realization led her to rebuild her health, become a mother, and ultimately create a company designed to make family nutrition simpler and more accessible.
Khirma shares how she learned to stop overriding her body’s signals, why consistency matters more than perfection, and how becoming a mother changed the way she approaches both health and entrepreneurship. She also discusses the five-year process of developing Kika’s flavorless, all-in-one nutritional powder, her mission to remove complexity from wellness, and the importance of building a brand grounded in education, community, and trust.
The conversation explores what it means to be present, how difficult experiences can reveal a deeper purpose, and why fulfillment often begins when we stop measuring success only by what we accomplish next.
Connect with Khirma and Kika Nutrition
Instagram: @kikanutrition
Instagram: @khirmanewyork
Website: kikanutrition.com
