OM DETTA AVSNITT
Has corporate minimalism officially run out of ideas?
In Episode 20 of The Owlgorithm, David Verjano takes the mic solo (with a brief pop-in from team member Adrian Lorenzo) to review the biggest visual identity updates, expensive CPG lawsuits, and algorithmic shifts hitting your feeds.
On this week's agenda:
- Instagram’s Wordmark Facelift: Evaluating Studio Cotto’s subtle, tech-forward refinement of Instagram's signature script.
- The $24M Copycat Cautionary Tale: What the Van Leeuwen vs. Rebel Ice Cream lawsuit teaches us about trade dress, retail confusion, and squint tests.
- Calendly’s Visual Evolution: How Smith & Diction built a flexible brand system around a rippling "C".
- The War on AI Slop: LinkedIn introduces a report button for generic AI posts, while Spotify starts deprioritizing unverified AI personas from recommendation feeds.
- Liquid Death Strikes Again: Jason Kelce joins forces with Liquid Death and Garage Beer to launch an absurd campaign targeting AI data center water consumption.
Hosted on Acast. See acast.com/privacy for more information.
Engelsk
USA
UTSKRIFT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SÖK TIDIGARE AVSNITT
Sök efter tidigare avsnitt från The Owlgorithm.
ANDRA EPISODER I DENNA PODCAST
Is your marketing too "perfect" to be trusted? 🤳🍔
In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest "vibe shift" in 2026 branding: The Anti-Campaign. We’re moving away from high-gloss production and leaning into the raw, messy reality of consumer lif…
Is your brand a signal or just noise? 🛒🦉
In this episode of The Owlgorithm, JC Perez and David Verjano dive deep into the world of Consumer Packaged Goods (CPG) following one of the year's biggest industry events: Expo West 2026.
The natural products industry is undergoing a massive shift. We’re mo…
Can a 1970s tagline save a modern brand? 🦉🔥
This week on The Owlgorithm, JC Perez and David Verjano are breaking down a massive week in branding and business. From Tostitos ditching real-world photography for bold illustrations to the return of BIC’s most iconic slogan, we’re looking at the strateg…
This week on The Owlgorithm, we break down the brand plays that feel bigger than the moment.
We are talking Olympic ads and how brands are approaching the biggest global stage in sports. Who showed up with strategy and who just showed up.
We dig into the latest sports rebrand and what it tells us a…
The Owlgorithm is live and we are breaking down how brands are rewriting the rules at the start of the year.
In this episode, Cultura Creative partners David Verjano and JC Perez unpack three shifts shaping brand and culture right now.
Anti-resolution marketing and why brands are rejecting traditio…
Ansvarsfriskrivning: Podcasten och konstverket som är inbäddat på den här sidan är från Cultura Talks, som är dess ägares egendom och inte anslutet till eller godkänt av Listen Notes, Inc.
REDIGERA
Tack för att du hjälper till att hålla databasen över podcaster uppdaterad.
