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Despite the narrative that traditional media is shrinking, one channel continues to grow. In this episode, Gordon & Corey explore why out-of-home advertising is defying gravity and how new technology is opening the door for more SMBs to buy. The show features an interview with out-of-home exper…
Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local business dynamics—that foretell a very different futu…
Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with shar…
AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, …
The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test what’s actually working on the front lines by turning to a seasoned CMO, who reveals a messy reality where customer journeys are f…
Ansvarsfriskrivning: Podcasten och konstverket som är inbäddat på den här sidan är från Gordon Borrell, som är dess ägares egendom och inte anslutet till eller godkänt av Listen Notes, Inc.