OM DETTA AVSNITT
Your AI is sitting idle until you prompt it. Mica's is monitoring Product Hunt at 3:50 AM, parsing podcast guest lists overnight, and routing qualified leads to the right rep before his SDR team even logs in.
Mica is the founder and CEO of Amplemarket, the consolidated go-to-market platform now used by thousands of sales and GTM teams globally. Built in San Francisco, Ample Market combines a signals layer, a contact and business data engine, and a multi-channel engagement stack — email, LinkedIn, and calls — into a single platform. With its new MCP and agent layer, it's quietly become one of the cleanest demonstrations of agentic sales in market today.
In this conversation with LeanScale co-founder Anthony Enrico, Mica walks through live demos of agents doing actual GTM work: pulling conference sponsors from a logo grid, parsing Twitter followers from a screenshot, building enriched outbound lists from a Claude prompt, and triggering bulk SDR connection requests from a Telegram message. Then the bigger conversation — why outbound is alive and well when done with context, why the productivity gap inside GTM teams is about to widen dramatically, and why the smartest sales leaders are spending their AI gains on velocity, not headcount cuts.
WHAT YOU'LL LEARN
The "Lego pieces" framework for designing your own agentic GTM stackWhy scheduled tasks put you in the top 0.1% of AI users in sales todayHow to chain Claude with an MCP to go from screenshot to sequenced outbound in one promptThe two-agent pattern: research agents handing work to engagement agentsHow a 3:50 AM Product Hunt agent quietly routes qualified launches to the right repThe Telegram message that triggers connection requests across an entire SDR teamWhy outbound isn't dead — and the 40/40/20 channel mix proving itThe "what would you give a smart intern?" heuristic for designing agentsHow LeanScale uses AI internally without firing anyoneWhy market pressure (not AI itself) keeps reps employed as productivity scales
CHAPTERS
00:00 — Cold open02:00 — What makes Amplemarket the GTM AI stack04:00 — The Lego pieces framework for agentic GTM08:00 — Skills + scheduled tasks: the AI adoption tier ladder09:30 — Demo — Pulling podcast attendees in one prompt12:30 — Demo — Mapping VP Sales at conference sponsors15:30 — Demo — Parsing a screenshot into a sequenced list20:30 — The two-agent pattern: research + engagement25:00 — Truly per-prospect personalization (not first-name swaps)28:00 — The Telegram + Hermes follow-up workflow31:00 — The top 0.1% — scheduled tasks that run while you sleep33:30 — The 3:50 AM Product Hunt agent40:00 — One Telegram message, bulk SDR connection requests42:30 — Is outbound dead? The 40/40/20 channel data47:00 — What the next 12 months actually look like for GTM52:00 — The ceiling has been ripped off53:30 — Wrap
ABOUT THE GUEST
Mica is the founder and CEO of Amplemarket, a consolidated go-to-market platform that combines a signals layer, contact and business data, and multi-channel engagement — email, LinkedIn, and calls — into a single stack now powered by an MCP and agent layer. Used by thousands of sales and GTM teams globally, Ample Market sits inside its customers' CRMs, owns their channels of communication, and increasingly runs the work itself. Mica builds out of San Francisco and is one of the clearest voices on what agentic GTM actually looks like in production today.
ABOUT THE LEANSCALE PODCAST
The LeanScale Podcast is the show for GTM operators building the next generation of revenue infrastructure. Hosted by Anthony Enrico, co-founder of LeanScale.
▶ Learn more: https://www.leanscale.team▶ Follow Anthony on LinkedIn▶ Follow Mica on LinkedIn
#RevOps #GTM #AI #AIAgents #Outbound #B2BSaaS #SalesAutomation #Amplemarket #MCP #FutureOfSales #LeanScale
