The Formula Behind Multiple Billion-Dollar Companies

<p>Miki Agrawal built THINX Tushy and Hero by fixing the bodily functions nobody wants to talk about periods, bathroom habits, and diapers that take 400 to 500 years to break down. She breaks down the three questions she asks before starting any business, the zero dollar marketing stunts that built her brands including Buttcon and a literal funeral for a tree, the SNL rant that put Tushy on the map overnight, surviving 9/11 by sleeping through her alarm, the eerie children's book moment that sparked the idea for Hero, her Ibogaine journey and the year of integration that followed, and why she launched Hero with a prayer instead of a traditional strategy.</p>

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<p><a href="https://www.instagram.com/mikiagrawal/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/mikiagrawal/</a></p>

<p>Her Businesses: ▶️</p>

<p><a href="https://www.instagram.com/hirodiapers/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/hirodiapers/</a></p>

<p><a href="https://www.instagram.com/hellotushy/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/hellotushy/</a></p>

<p>LinkTree: ▶️</p>

<p><a href="https://linktr.ee/mikiagrawal" rel="ugc noopener noreferrer" target="_blank">https://linktr.ee/mikiagrawal</a></p>

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<p><a href="https://www.instagram.com/bodiesbybrent/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/bodiesbybrent/</a></p>

<p><a href="https://www.instagram.com/tonyhaddaddy/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/tonyhaddaddy/</a></p>

<p>Our Website: ▶️</p>

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<p><a href="https://www.instagram.com/_adetunjifilms/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/_adetunjifilms/</a> (Editor)</p>

<p>⏱️ TIMESTAMPS</p>

<p>(00:00) – Three Business Questions</p>

<p>(03:01) – Period Stigma</p>

<p>(05:22) – Making Taboo Topics Cool</p>

<p>(08:38) – Zero Dollar Marketing Stunts</p>

<p>(13:01) – The Subway Ad Ban</p>

<p>(15:06) – SNL Rant Put Tushy on Map</p>

<p>(18:41) – 6,000 Diaper Statue Tour</p>

<p>(21:23) – Viral TED Talk on Fungi</p>

<p>(22:41) – The Children's Book Spark</p>

<p>(23:57) – Meeting Paul Stamets</p>

<p>(24:18) – Austin & Meeting Co-Founder</p>

<p>(26:38) – Surviving 9/11</p>

<p>(29:47) – Retrieving Documents</p>

<p>(34:20) – Ibogaine Journey</p>

<p>(43:04) – Ayahuasca in Amazon</p>

<p>(50:52) – Launching With Prayer</p>

<p>(54:02) – Ditching Smartphone</p>

<p>(56:35) – Cutting Kid Screens</p>

<p>(57:39) – Acton Academy System</p>

<p>(01:08:56) – AI Character Sheet</p>

<p>(01:13:41) – Book Lessons</p>

<p>(01:19:16) – Hero Diaper Fungi Science</p>

<p>(01:22:31) – Diaper Breakdown Timelapse</p>

<p>(01:24:08) – Advice For Stuck Founders</p>

<p>#entrepreneurship #sustainability #femtech #twofunguysmultiverse #podcast</p>