OM DETTA AVSNITT
Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
Engelsk
USA
UTSKRIFT 🔗
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ANDRA EPISODER I DENNA PODCAST
Postscript strategist Tyler Fernandez shares how interactive SMS campaigns like trivia, quizzes, and even word searches can supercharge subscriber engagement and drive real revenue. Learn how the right kind of gamification can move your list from unengaged to ultra-responsive.
Learn how to use FAQ campaigns in SMS marketing to proactively answer your customers’ top questions, especially for higher-value products. Pulling real customer FAQs into targeted SMS sends can reduce hesitation, ease the burden on your CX team, and boost conversions from prospects who are close bu…
Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.)
From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and get…
Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can mass…
Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover:
- Why segmentation isn’t optional if you want better ROI
- The easy buyer vs. prospect split that moves th…
Ansvarsfriskrivning: Podcasten och konstverket som är inbäddat på den här sidan är från Postscript, som är dess ägares egendom och inte anslutet till eller godkänt av Listen Notes, Inc.
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