Physical AI and Distributed Manufacturing

Footwear has always been personal, but mass production forces everyone into averages. In this episode, Eugene Wang, Co-founder and CEO of Fitasy, explains why he believes shoes are the next big “precision engineering” category for spatial, 3D-first AI, and how a digital workflow can replace rigid, slow-moving manufacturing cycles. He shares his path from mechanical engineering and computation to building an AI-driven system that turns individual foot morphology into manufacturable designs, not just a better size chart.

You’ll also hear how additive manufacturing enables comfort tuning at the structure level, why single-material 3D-printed shoes can simplify recyclability, and what “printing locally” could mean for inventory, waste, and CO2. The conversation closes with a look at how shopping might change as production becomes distributed, plus the emerging questions around IP and design files in a world where products start as shareable digital assets.