OM DETTA AVSNITT
I am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy.
We talked about what's actually working on Instagram in 2026 including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, and why collaborations are still one of the fastest ways to grow your audience organically. But we also went deep into AI.
Austin shared how he's using ChatGPT's newest image generation update to create Instagram carousel posts in a fraction of the time, how Claude Co-Work is changing the way creators and business owners work with AI beyond just prompting, and how entrepreneurs can use these tools to simplify content creation without losing authenticity or personality.
WHAT YOU'LL LEARN IN THIS EPISODE
02:11 How Austin went from MySpace at 14 years old to becoming one of the leading voices in AI marketing
07:31 Why every CEO and founder should be building a personal brand and how it lets you pivot
11:24 Why consumers increasingly buy from people who share their belief systems
13:20 What's actually working on Instagram right now: Austin's top strategies for 2026
13:48 How Austin reposts top-performing content and why one repost just hit 600,000 views
15:13 The tool Austin uses to download Instagram videos without a watermark
16:13 Why collaborations are still one of the most underrated growth tools on Instagram (and how to add up to 5 collaborators per post)
19:24 How Austin uses trial reels to A/B test hooks before posting to his main feed
25:32 How Austin is posting 3 times a day on Instagram — and how AI makes that possible
25:59 The exact process for using ChatGPT Image 2.0 to create Instagram carousel posts in minutes
31:11 What Claude Co-Work actually is — a plain-English breakdown for beginners
39:46 All about Syllaby — the AI video creation and scheduling tool Austin founded
Links Mentioned:
- Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry
- Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry
- Free Monetize Your IG Guide
- Syllaby - Austin's AI video creation and scheduling platform
- Austin Armstrong's Website
- Follow Austin on Instagram
- SnapInsta - free tool to download your Instagram videos without watermark
- Previous episode — Ep119: How I Use AI to Reverse Engineer Viral Hooks
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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