WEBVTT
00:00:00.000 --> 00:00:05.719
Hello and welcome to Day 20, Episode 20 of 30
00:00:05.719 --> 00:00:09.859
Days of Podcast Notes. If I am a little more
00:00:09.859 --> 00:00:12.980
baritone than usual for these next few episodes,
00:00:13.060 --> 00:00:15.179
it's because I'm recording them right after I
00:00:15.179 --> 00:00:18.719
got home from a fantastic event called Apsahoy
00:00:18.719 --> 00:00:22.559
put on by my friend Leila Pomper at Process Driven.
00:00:22.620 --> 00:00:27.339
It was an absolute blast. And... I met a lot
00:00:27.339 --> 00:00:31.539
of cool people who, in addition to whatever work
00:00:31.539 --> 00:00:34.799
they were doing in the ops space or just in their
00:00:34.799 --> 00:00:39.579
own businesses, had podcasts. And it was really
00:00:39.579 --> 00:00:42.039
refreshing to kind of see people outside the
00:00:42.039 --> 00:00:45.500
podcast space talk about podcasting because I
00:00:45.500 --> 00:00:47.479
think it's easy to get into a little bit of a
00:00:47.479 --> 00:00:50.719
bubble. And as I start this kind of, what does
00:00:50.719 --> 00:00:54.359
podcasting look like today series? I think it
00:00:54.359 --> 00:00:58.320
really reinforced for me the first thing I want
00:00:58.320 --> 00:01:01.740
to talk about in these next five -ish episodes,
00:01:02.380 --> 00:01:06.219
which is mission statement. Over the last 20
00:01:06.219 --> 00:01:12.379
episodes, there was a retrospective of what podcasting
00:01:12.379 --> 00:01:16.359
looked like in the early 2010s, or the early
00:01:16.359 --> 00:01:20.079
10s, I guess is how I'll say it, and how I started
00:01:20.079 --> 00:01:23.439
my podcast. how things evolved over the decade
00:01:23.439 --> 00:01:27.939
and how COVID changed things. But the thing that
00:01:27.939 --> 00:01:32.700
hasn't changed and will likely not change in
00:01:32.700 --> 00:01:35.540
the future, it will be even more important as
00:01:35.540 --> 00:01:43.420
more AI slop permeates our content space, is
00:01:43.420 --> 00:01:48.459
your podcast needs a good mission statement.
00:01:48.900 --> 00:01:55.230
You need to serve a specific audience. You need
00:01:55.230 --> 00:02:02.109
to give people a reason to listen. And so I'm
00:02:02.109 --> 00:02:08.449
noticing a trend of YouTubers, podcasts like
00:02:08.449 --> 00:02:10.270
this. Part of the reason I'm doing this 30 day
00:02:10.270 --> 00:02:13.169
series is an experiment. Like, do I need super
00:02:13.169 --> 00:02:17.659
high production value to capture people? if what
00:02:17.659 --> 00:02:20.300
I'm saying is good and we still need to be good
00:02:20.300 --> 00:02:27.120
at storytelling storytelling is so primal for
00:02:27.120 --> 00:02:30.360
human beings we need to tell good stories but
00:02:30.360 --> 00:02:37.500
do we need the highest editing the greatest audio
00:02:37.500 --> 00:02:39.259
quality these are really questions I'm going
00:02:39.259 --> 00:02:42.319
to explore over the next several episodes but
00:02:42.319 --> 00:02:46.169
what we always need What i'm noticing I guess
00:02:46.169 --> 00:02:50.789
I like I got a little in the weeds there is that
00:02:50.789 --> 00:02:54.530
Yapping is becoming a thing right or is a thing
00:02:54.530 --> 00:02:58.009
where people just talk and it's it's less edited
00:02:58.009 --> 00:03:01.490
the youtube videos i'm seeing are are very similar
00:03:01.490 --> 00:03:04.370
to that as well where it's Yeah, sure. There's
00:03:04.370 --> 00:03:07.069
cuts and things like that, but I feel like we
00:03:07.069 --> 00:03:13.030
are post mr. Beast editing style maybe where
00:03:13.610 --> 00:03:17.629
It doesn't have to be these massive cuts and
00:03:17.629 --> 00:03:21.430
whiz -bang transitions and just a little changes
00:03:21.430 --> 00:03:24.889
in the visual cues to keep people engaged. But
00:03:24.889 --> 00:03:26.849
as long as what you're saying is good, then people
00:03:26.849 --> 00:03:32.389
will remain engaged. And so that all goes back
00:03:32.389 --> 00:03:36.469
to having a good mission statement. Who is your
00:03:36.469 --> 00:03:41.069
podcast for? Be specific. What are their problems?
00:03:41.129 --> 00:03:44.189
If you have an entertainment podcast, Why are
00:03:44.189 --> 00:03:48.490
they bored? What lights them up? You can still
00:03:48.490 --> 00:03:52.669
have a mission and solve a problem. Maybe the
00:03:52.669 --> 00:03:56.509
problem is I don't feel like drummers are front
00:03:56.509 --> 00:03:59.030
and center. And so I'm going to start a podcast
00:03:59.030 --> 00:04:03.849
about drummers throughout the last hundred years.
00:04:04.110 --> 00:04:07.810
And I'll do something semi -biographical about
00:04:07.810 --> 00:04:13.550
them. Right? That's entertainment. But I'm also
00:04:13.550 --> 00:04:17.449
solving a problem. So you pick your audience
00:04:17.449 --> 00:04:23.290
the way I've always taught this is My podcast
00:04:23.290 --> 00:04:30.370
helps blank that is niche type of person With
00:04:30.370 --> 00:04:35.550
blank that's the problem By and that's the solution.
00:04:35.550 --> 00:04:41.589
So with the streamlined podcaster, it's my podcast
00:04:42.029 --> 00:04:46.850
helps business owners who want to have a podcast
00:04:46.850 --> 00:04:51.709
to support their business produce so that was
00:04:51.709 --> 00:04:56.430
the audience the problem is produce a show that
00:04:56.430 --> 00:05:01.050
doesn't take up all of their time by and here's
00:05:01.050 --> 00:05:06.009
the solution showing them ways to improve the
00:05:06.009 --> 00:05:09.689
way they work to speed it up without sacrificing
00:05:09.689 --> 00:05:14.529
quality And some of that is practical advice.
00:05:15.110 --> 00:05:19.009
Some of that is experiments like this. If these
00:05:19.009 --> 00:05:22.449
30 days, these episodes just take off, I'm going
00:05:22.449 --> 00:05:24.230
to tell my clients that and I'm going to say,
00:05:24.829 --> 00:05:29.389
hey, I recorded and did not edit 30 episodes
00:05:29.389 --> 00:05:32.870
where I talked for about five minutes each and
00:05:32.870 --> 00:05:36.329
they absolutely blew up. Do I think that's going
00:05:36.329 --> 00:05:38.689
to happen? Probably not. Maybe one of them will,
00:05:38.810 --> 00:05:41.769
though, so. That's how this show helps people.
00:05:42.209 --> 00:05:45.209
I encourage you, whether you are thinking about
00:05:45.209 --> 00:05:47.389
starting a podcast or you have a podcast and
00:05:47.389 --> 00:05:50.649
you feel like it's stagnated, to perform that
00:05:50.649 --> 00:05:53.790
exercise because the mission is more important
00:05:53.790 --> 00:05:57.250
than anything else. That's it for this episode
00:05:57.250 --> 00:06:00.569
of The Streamlined Podcaster and 30 Days of Podcast
00:06:00.569 --> 00:06:02.529
Notes. If you're enjoying this series, be sure
00:06:02.529 --> 00:06:05.290
to like and subscribe, give us a rating and review.
00:06:05.449 --> 00:06:07.290
All of those million calls to actions I tell
00:06:07.290 --> 00:06:11.079
people not to have. If you are a small business
00:06:11.079 --> 00:06:15.980
owner who has a podcast to support your business
00:06:15.980 --> 00:06:18.639
and you are overwhelmed by all of the work you
00:06:18.639 --> 00:06:20.620
have to do, not just in the podcast, but in everything
00:06:20.620 --> 00:06:26.300
else, my newsletter helps people like you. So
00:06:26.300 --> 00:06:29.459
you can sign up over at streamlined .fm slash
00:06:29.459 --> 00:06:34.180
join. You will get tips and tricks to Improve
00:06:34.180 --> 00:06:36.899
your process, save time, automate and delegate
00:06:36.899 --> 00:06:38.860
where you can, and find the right tools without
00:06:38.860 --> 00:06:43.019
wasting all of your time evaluating those tools.
00:06:43.879 --> 00:06:45.740
Thanks so much for listening to this episode
00:06:45.740 --> 00:06:49.160
of the Streamlined Podcaster. And until next
00:06:49.160 --> 00:06:51.019
time, I'll see you tomorrow.
00:00:00.000 --> 00:00:05.719
Hello and welcome to Day 20, Episode 20 of 30
00:00:05.719 --> 00:00:09.859
Days of Podcast Notes. If I am a little more
00:00:09.859 --> 00:00:12.980
baritone than usual for these next few episodes,
00:00:13.060 --> 00:00:15.179
it's because I'm recording them right after I
00:00:15.179 --> 00:00:18.719
got home from a fantastic event called Apsahoy
00:00:18.719 --> 00:00:22.559
put on by my friend Leila Pomper at Process Driven.
00:00:22.620 --> 00:00:27.339
It was an absolute blast. And... I met a lot
00:00:27.339 --> 00:00:31.539
of cool people who, in addition to whatever work
00:00:31.539 --> 00:00:34.799
they were doing in the ops space or just in their
00:00:34.799 --> 00:00:39.579
own businesses, had podcasts. And it was really
00:00:39.579 --> 00:00:42.039
refreshing to kind of see people outside the
00:00:42.039 --> 00:00:45.500
podcast space talk about podcasting because I
00:00:45.500 --> 00:00:47.479
think it's easy to get into a little bit of a
00:00:47.479 --> 00:00:50.719
bubble. And as I start this kind of, what does
00:00:50.719 --> 00:00:54.359
podcasting look like today series? I think it
00:00:54.359 --> 00:00:58.320
really reinforced for me the first thing I want
00:00:58.320 --> 00:01:01.740
to talk about in these next five -ish episodes,
00:01:02.380 --> 00:01:06.219
which is mission statement. Over the last 20
00:01:06.219 --> 00:01:12.379
episodes, there was a retrospective of what podcasting
00:01:12.379 --> 00:01:16.359
looked like in the early 2010s, or the early
00:01:16.359 --> 00:01:20.079
10s, I guess is how I'll say it, and how I started
00:01:20.079 --> 00:01:23.439
my podcast. how things evolved over the decade
00:01:23.439 --> 00:01:27.939
and how COVID changed things. But the thing that
00:01:27.939 --> 00:01:32.700
hasn't changed and will likely not change in
00:01:32.700 --> 00:01:35.540
the future, it will be even more important as
00:01:35.540 --> 00:01:43.420
more AI slop permeates our content space, is
00:01:43.420 --> 00:01:48.459
your podcast needs a good mission statement.
00:01:48.900 --> 00:01:55.230
You need to serve a specific audience. You need
00:01:55.230 --> 00:02:02.109
to give people a reason to listen. And so I'm
00:02:02.109 --> 00:02:08.449
noticing a trend of YouTubers, podcasts like
00:02:08.449 --> 00:02:10.270
this. Part of the reason I'm doing this 30 day
00:02:10.270 --> 00:02:13.169
series is an experiment. Like, do I need super
00:02:13.169 --> 00:02:17.659
high production value to capture people? if what
00:02:17.659 --> 00:02:20.300
I'm saying is good and we still need to be good
00:02:20.300 --> 00:02:27.120
at storytelling storytelling is so primal for
00:02:27.120 --> 00:02:30.360
human beings we need to tell good stories but
00:02:30.360 --> 00:02:37.500
do we need the highest editing the greatest audio
00:02:37.500 --> 00:02:39.259
quality these are really questions I'm going
00:02:39.259 --> 00:02:42.319
to explore over the next several episodes but
00:02:42.319 --> 00:02:46.169
what we always need What i'm noticing I guess
00:02:46.169 --> 00:02:50.789
I like I got a little in the weeds there is that
00:02:50.789 --> 00:02:54.530
Yapping is becoming a thing right or is a thing
00:02:54.530 --> 00:02:58.009
where people just talk and it's it's less edited
00:02:58.009 --> 00:03:01.490
the youtube videos i'm seeing are are very similar
00:03:01.490 --> 00:03:04.370
to that as well where it's Yeah, sure. There's
00:03:04.370 --> 00:03:07.069
cuts and things like that, but I feel like we
00:03:07.069 --> 00:03:13.030
are post mr. Beast editing style maybe where
00:03:13.610 --> 00:03:17.629
It doesn't have to be these massive cuts and
00:03:17.629 --> 00:03:21.430
whiz -bang transitions and just a little changes
00:03:21.430 --> 00:03:24.889
in the visual cues to keep people engaged. But
00:03:24.889 --> 00:03:26.849
as long as what you're saying is good, then people
00:03:26.849 --> 00:03:32.389
will remain engaged. And so that all goes back
00:03:32.389 --> 00:03:36.469
to having a good mission statement. Who is your
00:03:36.469 --> 00:03:41.069
podcast for? Be specific. What are their problems?
00:03:41.129 --> 00:03:44.189
If you have an entertainment podcast, Why are
00:03:44.189 --> 00:03:48.490
they bored? What lights them up? You can still
00:03:48.490 --> 00:03:52.669
have a mission and solve a problem. Maybe the
00:03:52.669 --> 00:03:56.509
problem is I don't feel like drummers are front
00:03:56.509 --> 00:03:59.030
and center. And so I'm going to start a podcast
00:03:59.030 --> 00:04:03.849
about drummers throughout the last hundred years.
00:04:04.110 --> 00:04:07.810
And I'll do something semi -biographical about
00:04:07.810 --> 00:04:13.550
them. Right? That's entertainment. But I'm also
00:04:13.550 --> 00:04:17.449
solving a problem. So you pick your audience
00:04:17.449 --> 00:04:23.290
the way I've always taught this is My podcast
00:04:23.290 --> 00:04:30.370
helps blank that is niche type of person With
00:04:30.370 --> 00:04:35.550
blank that's the problem By and that's the solution.
00:04:35.550 --> 00:04:41.589
So with the streamlined podcaster, it's my podcast
00:04:42.029 --> 00:04:46.850
helps business owners who want to have a podcast
00:04:46.850 --> 00:04:51.709
to support their business produce so that was
00:04:51.709 --> 00:04:56.430
the audience the problem is produce a show that
00:04:56.430 --> 00:05:01.050
doesn't take up all of their time by and here's
00:05:01.050 --> 00:05:06.009
the solution showing them ways to improve the
00:05:06.009 --> 00:05:09.689
way they work to speed it up without sacrificing
00:05:09.689 --> 00:05:14.529
quality And some of that is practical advice.
00:05:15.110 --> 00:05:19.009
Some of that is experiments like this. If these
00:05:19.009 --> 00:05:22.449
30 days, these episodes just take off, I'm going
00:05:22.449 --> 00:05:24.230
to tell my clients that and I'm going to say,
00:05:24.829 --> 00:05:29.389
hey, I recorded and did not edit 30 episodes
00:05:29.389 --> 00:05:32.870
where I talked for about five minutes each and
00:05:32.870 --> 00:05:36.329
they absolutely blew up. Do I think that's going
00:05:36.329 --> 00:05:38.689
to happen? Probably not. Maybe one of them will,
00:05:38.810 --> 00:05:41.769
though, so. That's how this show helps people.
00:05:42.209 --> 00:05:45.209
I encourage you, whether you are thinking about
00:05:45.209 --> 00:05:47.389
starting a podcast or you have a podcast and
00:05:47.389 --> 00:05:50.649
you feel like it's stagnated, to perform that
00:05:50.649 --> 00:05:53.790
exercise because the mission is more important
00:05:53.790 --> 00:05:57.250
than anything else. That's it for this episode
00:05:57.250 --> 00:06:00.569
of The Streamlined Podcaster and 30 Days of Podcast
00:06:00.569 --> 00:06:02.529
Notes. If you're enjoying this series, be sure
00:06:02.529 --> 00:06:05.290
to like and subscribe, give us a rating and review.
00:06:05.449 --> 00:06:07.290
All of those million calls to actions I tell
00:06:07.290 --> 00:06:11.079
people not to have. If you are a small business
00:06:11.079 --> 00:06:15.980
owner who has a podcast to support your business
00:06:15.980 --> 00:06:18.639
and you are overwhelmed by all of the work you
00:06:18.639 --> 00:06:20.620
have to do, not just in the podcast, but in everything
00:06:20.620 --> 00:06:26.300
else, my newsletter helps people like you. So
00:06:26.300 --> 00:06:29.459
you can sign up over at streamlined .fm slash
00:06:29.459 --> 00:06:34.180
join. You will get tips and tricks to Improve
00:06:34.180 --> 00:06:36.899
your process, save time, automate and delegate
00:06:36.899 --> 00:06:38.860
where you can, and find the right tools without
00:06:38.860 --> 00:06:43.019
wasting all of your time evaluating those tools.
00:06:43.879 --> 00:06:45.740
Thanks so much for listening to this episode
00:06:45.740 --> 00:06:49.160
of the Streamlined Podcaster. And until next
00:06:49.160 --> 00:06:51.019
time, I'll see you tomorrow.
