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Today in the business of podcasting: Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters. A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
This week in the business of podcasting: Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters. Amplifi Media’s Steve Goldstein shares…
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year. Tom gets into: How the podcast audience compares to the country by par…
Today in the business of podcasting: The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought m…
Today in the business of podcasting: Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and its Buyer Power Score. The Podcast Study 2026 finds only 8.6% of listeners would accept more ads…
Ansvarsfriskrivning: Podcasten och konstverket som är inbäddat på den här sidan är från Bryan Barletta, som är dess ägares egendom och inte anslutet till eller godkänt av Listen Notes, Inc.