OM DETTA AVSNITT
In this episode of the Self-StartHER Podcast, we chat with Serena Shoup, founder of Ambitious Bookkeeper, about her journey from young motherhood to financial independence through entrepreneurship.
Serena shares practical bookkeeping tips for small business owners, including why it’s crucial to separate personal and business finances, how to track your income and expenses, and what it really means to be financially healthy in business.
She also gets real about the emotional side of money, the importance of automation, and why perfection isn’t the goal—progress is.
Whether you're doing your own books or thinking of hiring help, this episode will help you feel more confident and capable when it comes to your business finances.
What You’ll Learn:
How Serena transitioned from corporate to freelance accounting
The first steps every business owner should take financially
What financial health actually looks like
Why your profit margin matters
When to hire a bookkeeper
The emotional side of managing money
How to stop overthinking and just start
Learn more about Serena:
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