How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups, and serving as a board member across multiple categories, Dhani shares what it takes for brands to stand out in today's increasingly crowded marketing landscape.

In the episode, you'll hear about Dhani's journey on and off the field and the lessons he's carried from the gridiron into the business world. He unpacks the parallels between the locker room and the boardroom, the Super Bowl ads that truly earn attention, and why playing it safe may be the fastest way for a CMO to lose their job.

What you'll learn in this episode:

• The similarities between huddles in an NFL locker room and a boardroom

• How brands should approach their halftime strategy

• Why CMOs who don't take risks should find a new job

• The one thing that nobody knows about Tom Brady

• Dhani's view on creativity in advertising and why he was drawn to the industry post-NFL

• How to make sure your $7 Million Super Bowl spot isn't a flop

• Why Dhani designed his own major while attending Michigan

• What inspired Dhani to create the H.E.A.D.S. organization

Resources:

• Connect with Dhani on LinkedIn

• Learn more about Dhani's foundation, Bowtie Cause

• See some of Dhani's all-time favorite Super Bowl spots:

Verizon's Buzz Aldrin commercial

Colgate's Every Drop Counts

Cetaphil's Game Time Glow

Budweiser's First Delivery

Budweiser's "Bud" "Weis" "Er"