OM DETTA AVSNITT
đ Getting Discovered in 2025 â Tips from the Producers Behind Benson Boone, GAYLE & ITZY
On this roundtable episode of Producer Points, weâre diving into one of the most asked (and misunderstood) topics in the industry: how do producers actually get discovered today?
In 2025, A&Rs arenât digging through SoundCloud â theyâre watching reels, scanning analytics, and scouting self-released music. So where should producers focus their energy if they want to break through?
Host Justin Gammella is joined by two producers whoâve navigated both traditional and modern paths to success:
đč Alina Smith â One half of LYRE Music Group, with credits for ITZY, Red Velvet, and Betty Who. Alina built a global career through writing, branding, and leveraging social content.
đč Stephen Conley â Gold-certified producer, songwriter, and mixer with credits including Benson Boone and GAYLE. Known for combining emotional clarity with technical excellence.
In this episode, we cover:
đ” Social media vs. word of mouth â whatâs actually working
đ” Why your artist project might be the best way to get hired
đ” Sync, niche fandoms, and overlooked discovery platforms
đ” Viral content: fluke or strategy?
đ” Why being âbusy onlineâ isnât the same as building momentum
đ” What managers and A&Rs actually want to see in 2025
Whether you're grinding in your bedroom or already building momentum, this episode is packed with real insights, honest advice, and modern strategies for getting seen, heard, and hired.
đ§ Listen now wherever you get your podcasts.
đ¶ Check out the Producer Points Spotify playlist for featured songs.
