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OM DETTA AVSNITT
- Diversifying ads to look native on newer social media platforms
- How Facebook advertising has shifted over the past few years (and what that means for brands)
- The experience of an ad vs conversion rate alone
- Why dropshipping is more of a struggle in 2020
- Using different campaigns for different parts of the funnel is a powerful tool for both acquisition and retention
- How to use retargeting for upsells and cross-sells (and deciding which products to push in these ads)
- Signals that let you know if your ads are working
- Retargeting is expensive on Facebook, but CPMs on newer platforms like Snapchat can be much lower
- How Savannah harnesses UGC to establish trust
- Bringing your most evangelical customers to the forefront in your advertising
Engelsk
USA
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