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Structuring Successful Storytelling
Applying insights from the SUCCES framework.
There are as many frameworks for storytelling as there are stories to tell. We enjoy sharing “the SUCCES framework” from Chip and Dan Heath (from their phenomenal book Made to Stick, Random House, 2007), but there is not one framework that rules them all. However, a framework of some sort is non-negotiable.
Brock Anderson is Vice President of Content and Shelley Komoszewski is Vice President of Strategic Engagement for Sightline, a ministry of Cru. Sightline exists to cut through cultural confusion, so people see Jesus clearly. Connect with the ministry at sightlineministry.org
Engelsk
USA
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