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đ MoR in Europe: Smarter Scaling Without the VAT Headaches
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Paola Marzario (Founder, BrandOn Group) breaks down how the Merchant of Record (MoR) model gives brands a vendor-style experience beyond Amazonâacross Europeâs fragmented marketplaces. Learn how MoR absorbs the tax, compliance, returns, and reconciliation mess so your team can focus on pricing, content, and strategy.
If you're eyeing Zalando, Leroy Merlin, Kaufland, or Decathlonâand want Amazon-style simplicity without losing controlâthis is your playbook.
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