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What happens when a company built to save patients almost bankrupts the family that runs it? J.R. Greene is founder and vice chair of Psychiatric Medical Care, a behavioral health company he grew from a handful of failing locations into a 400-site operation spanning geriatric IOP, adolescent progr…
What if your census reports look green across the board, and you're still losing? On this OG episode, Mark Scrivner sits down with co-host Lee Pepper to unpack a concept Lee calls "the standing still paradox": the idea that a behavioral health program can remain fully consistent — same clinical te…
What if your behavioral health program had been underpaid for the better part of a decade — and you never knew why? In part one of this two-part series, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with trial attorney Devin van der Hahn, founder of Vanderhahn LLP, to unpack the MultiPlan (n…
Most behavioral health programs treat lead generation as the growth lever — but the operators winning long-term have built something deeper: a brand that holds up at every touchpoint. In this OG episode, Mark Scrivner and Jeff Skillen break down the two sides of brand (the story you tell vs. the ex…
What happens to women after they leave treatment, and who's responsible for what comes next? In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Denise Marsters, founder and CEO of The McCoy House Extended Care for Women in Jackson, Mississippi. Denise sha…
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