OM DETTA AVSNITT
We’re excited to be back for another episode of the Life Sciences Today Podcast by Healthcare IT Today. My guest today is Tony Page, Senior Vice President of Insight Analytics at Within3. Page spent years applying military intelligence doctrine — structured analysis, adversarial thinking, decision superiority — before bringing those frameworks into pharma. As SVP of Insight Analytics at Within3, he’s now helping life science companies move from reactive milestone-chasing to proactive, intelligence-driven launch strategy. In this episode, Page and I unpack why pharma launch teams are flying blind, what “insights management” actually means in practice, and why the companies winning in 2026 are the ones treating competitive intelligence as a strategic pillar — not a reporting function.
Check out the main topics of discussion for this episode of the Life Sciences Today podcast:
- What was the moment you realized that intelligence doctrine could solve something broken in life sciences?
- Within3 talks about the “invisible college” — the hidden network of experts that actually shapes clinical and commercial decisions. How do you map that, and what does a pharma team do differently once they can see it?
- Insights management is often treated as a cost center — a reporting function that feeds decks nobody reads. How do you make the business case for it as a revenue driver, and who in the org actually has to own it?
- In data quality, engagement, and transparency — what are the three non-negotiables?
- What’s the anti-pattern you keep seeing, and what does the fix actually look like in practice?
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