#15 Esther Jang | Using Creativity and Empathy to Build Brands from Scratch

In this episode I spoke with Esther Jang. Esther is brand and product marketer who was an early employee at Venmo and helped shape the brand from the beginning. Since then, she has worked with many fintech startups building the brand from scratch. Esther talks about brand evolution, the bravery needed to launch a brand, allowing space for crazy ideas, and more! I hope you enjoy our conversation!

Three take-aways I had from this conversation –

1. Brands evolve over time. Esther talks about the early brand at Venmo and how the team worked to grow and mature the brand to appeal to more sophisticated customers.
2. It takes bravery to launch a brand that is truly unique and authentic! Esther helps founders work through the vulnerability and fear that comes with putting out an authentic brand vs. trying to copy existing brands.
3. Leave space for crazy ideas! Esther purposely leaves space in brand campaigns to ‘throw a goat’ (listen for the full story) or try something crazy to see if it resonates.

Esther also talks about her transition into coaching in this episode! She is currently accepting new clients and works with women who have no time for bull shit! Check out her website and reach out to work with her – https://www.nobullwoman.com/