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A conversation with Martha Cotton, exploring the role of data in the design thinking process. We wanted to dig in and uncover that higher purpose – how can data help us make sure we connect with the right audience? What kind of data do designers need during their creative process, and why do we still carry around old limiting beliefs about the place of data?
The post Beware the True but Useless (w Martha Cotton) appeared first on It's Worth Doing Right.
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The post From Online to Storefront (w Greg McEvilly) appeared first on It's Worth Doing Right.
A conversation with Jimmy Luu, Director of Education and Mentorship at AIGA Austin, on the philosophical view of experiences. How to design experiential art vs branded content and raising the next generation of designers to be successful in a liquid industry.
The post An Experience Mindset (w Jimm…
A conversation with Ben McCraw, Co-Founder & Chief Design Officer at Accomplice and Design & Manufacturing. The consumer experience is evolving. What is brand experience and what does it mean across all of the touch-points of a brand? What are the questions we should be asking? And what doe…
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