{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment

In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy?

As discussed, here's the graphic from this week's episode:

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