OM DETTA AVSNITT
Ben Byrne runs a marketing company in Canada and he's got his sights set on financial advisors. But here's what makes this conversation different: you're listening to his actual strategy session.
This isn't theory. It's Ben working through how a book fits into his lead generation system, how it separates identifying prospects from converting them, and why that matters more than you think.
You'll hear the real thought process behind using your book as a lead magnet, a referral tool, and a way to create solutions your customers actually want. Ben's targeting a specific market, but his approach works whether you're going after financial advisors or dog groomers.
If you've been wondering how to think strategically about your book beyond just writing it, this conversation will connect the dots.
Show notes: https://mrstuartbell.com/podcasts/htb/051-cracking-the-code-with-ben-byrne/
About Ben Byrne: Website | LinkedIn
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