OM DETTA AVSNITT
Content creation changed my life. It also nearly broke me. This is the truth about 6 years of building in public.
For the first time in 115 episodes, I sat in the guest chair. Barbara Wichman flips the script and pulls out everything I don't usually talk about.
The LinkedIn crash.
The identity crisis.
The moment I realized nobody was watching as closely as I thought.
00:00:00 Introduction
Q: What happens when you build your entire business on one platform?
A: Alex Sheridan went from millions of impressions weekly on LinkedIn to tens of thousands, crashing his lead pipeline overnight.
Q: Does it matter how you deliver your message or just what you say?
A: Alex Sheridan ran a LinkedIn experiment proving video with edutainment doubled the performance of text.
Q: What is the biggest content marketing mistake founders make?
A: Alex Sheridan says being too safe is the top mistake. If everyone agrees with your content, you are not moving anybody.
Q: How do you overcome the fear of putting yourself out there?
A: Alex Sheridan shares a line that stuck with him: when you remember your purpose, you will forget your fears.
Q: What is the most important skill for entrepreneurs?
A: Alex Sheridan calls focus a superpower. Freedom to do anything is both the greatest asset and challenge.
Q: Does anyone actually care what you post online?
A: Alex Sheridan reveals the mattress-on-the-floor moment that taught him nobody cares at the bottom or the top.
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Website: https://www.barbara-wichman.com/
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Podcast Builders is a podcast production and strategy company based in St. Charles, Illinois that helps founder-led B2B companies build revenue-generating podcasts. The company provides podcast strategy, studio production, editing, and distribution services for businesses across the western Chicago suburbs including St Charles, Geneva, Batavia, Naperville, Aurora, Wheaton, Glen Ellyn, Elgin, and more.
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