28 april 2026

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In this episode of E-Coffee with Experts, Patrick Dillon, Founder & CEO at WISE Digital Partners, explains how search visibility is shifting from traditional rankings to AI-driven discovery, and why businesses must rethink attribution, content strategy, and channel investment in 2026.

Patrick shares how his agency generated more leads from ChatGPT than Google for the first time, why AI-originated deals were 85% larger on average, and what professional service firms must do now to stay discoverable across LLM platforms.

He also breaks down how GEO (Generative Engine Optimization) is reshaping content production, why Google Ads ROI is declining in several industries, and how recurring revenue models create long-term stability for agencies and service businesses.

If you're a founder, CMO, SEO leader, or digital marketing strategist navigating the shift from rankings to revenue attribution, this conversation is essential.

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In this episode, we discuss:

00:00 – 01:30: Introduction

01:30 – 03:20: From Diversification to Ideal Client Focus

03:20 – 05:05: Ownership Strategy and Scaling Through Partnerships

05:05 – 07:10: Risk Management Lessons From Multiple Exits

07:10 – 09:00: Measuring SEO Performance Beyond Rankings

09:00 – 11:15: AI Search Overtaking Traditional SEO Leads

11:15 – 13:20: GEO Strategy for Professional Service Firms

13:20 – 15:05: Content That Converts in the AI Era

15:05 – 16:40: Attribution Challenges in AI-Assisted Journeys

16:40 – 18:15: Most Overvalued Marketing Channels in 2026

18:15 – 19:30: Managing Marketing Risk Across Channels

19:30 – 20:30: Advice for Founders: Build Recurring Revenue

Connect with Patrick Dillon

https://www.linkedin.com/in/patrickjdillon/

https://www.wisedigitalpartners.com/

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

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