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Most people watch a movie. We use it to generate new ideas.
Don’t Encourage Us takes films and TV apart to uncover the creative decisions, strategic trade-offs, and unexpected connections that spark original thinking. From Alfred Hitchcock to Artificial Intelligence, we use stories as springboards for exploring business, human behavior, strategy, technology, and creativity in ways that reveal possibilities others might miss.
The point isn’t to review what’s been done. It’s to connect ideas that haven’t been connected, challenge familiar assumptions, and discover new ways of seeing problems and opportunities.
Watch a story. Discover new ideas.
Don’t Encourage Us takes films and TV apart to uncover the creative decisions, strategic trade-offs, and unexpected connections that spark original thinking. From Alfred Hitchcock to Artificial Intelligence, we use stories as springboards for exploring business, human behavior, strategy, technology, and creativity in ways that reveal possibilities others might miss.
The point isn’t to review what’s been done. It’s to connect ideas that haven’t been connected, challenge familiar assumptions, and discover new ways of seeing problems and opportunities.
Watch a story. Discover new ideas.
Värdar:
Uppdateringsfrekvens:
every 52 days
Genomsnittlig ljudlängd:
67 minutes
Gästintervjuer
Videopodcast
Engelsk
USA
58 avsnitt
sedan 16 april 2023
episodic
SENASTE AVSNITTET 🔗
Actors face a frustrating catch-22: you need a reel to get work, but you need work to get a reel. Steve Custer's solution starts with a small production studio. Then the hosts ask a question that changes the business: What if actors aren’t the customers?
The startup moves from producing demo reels …
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TIDIGARE AVSNITT 🔗
We gave an AI every transcript we had and asked it to figure out what the show actually is.
It found moments worth discussing:
- Why MCU box office is determined by sequencing, not quality — and what that means beyond Marvel
- The structural difference between a high concept and a gimmick, and w…
Sam Wilson has the shield. Harrison Ford has the best arc in the film. And somehow Captain America: Brave New World still doesn't have a main character. We break down what went wrong, what worked, and what Marvel should do next — including the one character from this film who deserves his own serie…
A plot can be broken and a film can still work. Deadpool & Wolverine is Exhibit A — we break down exactly why the character work and tonal execution carried a thinly-plotted story to $1.3B, and what that says about where creative effort actually needs to go. Then: Roadside Picnic and Tarkovsky'…
In this episode of *Don’t Encourage Us Plus*, our fearless hosts briefly touch on Deadpool vs. Wolverine and then dive into the philosophical depths of Russian sci-fi classic *Roadside Picnic* and its haunting adaptation, *Stalker*. The duo explores the novel’s themes of alien artifacts, human resi…
Guests: Matt Baughman (actor), Steve Custer / Spidey Steve (actor, Starwipe Films)
Topics
Plot and structure:
The plot was reverse-engineered from a wish list of cameos and set pieces
"Anchor being" as a concept invented to justify the multiverse Wolverine tour
Three layers operating simu…
Topics
Apple TV+ sci-fi as gimmick:
Dark Matter, Invasion, the Chris O'Dowd show, Godzilla series — all set up sci-fi premises then abandon them for soap opera
The difference between sci-fi as gimmick and sci-fi that reveals something about humanity (Three-Body Problem comparison)
Apple's …
A $15 million Japanese film delivered better visual effects than Hollywood blockbusters spending ten times as much. Godzilla Minus One isn't just a great monster movie it's a case study in what happens when a director with VFX expertise controls the budget, and when a three-year script delay actual…
Is Netflix deliberately making its shows easy to ignore — and if so, what does that mean for every advertiser writing them a check? The hosts unpack the streaming advertising problem no one's naming, then turn to Amazon's $153 million bet on Fallout and find a classic storytelling template hiding u…
Road House (1989) vs. Road House (2024) — full comparative breakdown.
Topics discussed:
The character arc problem: 1989 Dalton grows past his need to kill, 2024 Dalton doesn't
The pool murder scene: why it breaks the 2024 character with no recovery
Bouncer culture as worldbuilding: what th…
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