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Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Värdar:
Uppdateringsfrekvens:
weekly
Genomsnittlig ljudlängd:
48 minutes
Gästintervjuer
Har sponsorer
Engelsk
USA
176 avsnitt
sedan 3 september 2021
episodic
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Monica Ellingson, Executive Partner and Sports Entertainment Practice Lead at IBM Consulting, to discuss how technology, data, and AI are transforming the sports fan experience and why storytelling, personal…
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TIDIGARE AVSNITT 🔗
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On this special edition of the Digital & Dirt podcast, Ian Dallimore takes the show live from DPAA in New York City for conversations with some of the biggest names in the industry.
Podcast Breakdown
0:46-11:12 Barry Frey, DPAA11:18-19:34 Katie Burell, StackAdapt19:42-30:42 Ale…
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Krystal Faircloth, Senior Director of Brand Marketing at Smalls Sliders, to discuss her career journey across sports, consumer brands, influencer marketing, and technology, and how she’s helping build a fast…
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technol…
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different …
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.
Podcast Breakdown
00:00 - 12:58…
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.
Podcast Br…
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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a sta…
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