OM DETTA AVSNITT
Jack Harries, Richard Herd and Chris Howard share the golden rules of creating a successful, factual YouTube channel.
Long gone are the days when YouTube was just babies, cats and people falling over. Brands, broadcasters and native YouTubers are embracing the platform like never before - resulting in a wave of high production-value, short-form, factual content aimed at a new breed of audience – active, vocal and loyal.
Jack, Chris and Richard share their views on producing short-format content and gaining and engaging subscribers. They discuss how to make the best use of features such as annotations and playlisting, how to use analytics and discuss their favourite camera equipment. With a background in television production, Chris and Richard also talk about what they had to learn, or rather unlearn, in order to engage a YouTube audience.
The panel highlight the importance of the YouTube community and explain how collaborations with the likes of ZeFrank, Wheezy Waiter, Tyler Oakley, Red Bull, Epic Meal Time and DanisNotonFire have been vital to establishing their channels online.
Jack Harries is the creator of JacksGap. Back in 2011 he set up the channel to document his gap year for friends and family. Two years later he, along with twin brother Finn, is one of the UK's leading vloggers with over 1.9 million subscribers. His YouTube recommendations are Troye Sivan and Sorted Food.
Richard Herd is the producer and channel manager of Jamie Oliver’s Food Tube, offering up in Jamie’s own words "food shows with attitude". Richard’s career credits include Gordon Ramsay’s F Word, The Naked Chef and Big Brother. His YouTube recommendations are My Virgin Kitchen and Epic Meal Time.
Chris Howard is the series producer of natural history channel Earth Unplugged, BBC Worldwide’s first original content production for YouTube. Previously Chris has worked on Planet Earth Live and David Attenborough’s Flying Monsters. His YouTube recommendation is Vsauce.
Long gone are the days when YouTube was just babies, cats and people falling over. Brands, broadcasters and native YouTubers are embracing the platform like never before - resulting in a wave of high production-value, short-form, factual content aimed at a new breed of audience – active, vocal and loyal.
Jack, Chris and Richard share their views on producing short-format content and gaining and engaging subscribers. They discuss how to make the best use of features such as annotations and playlisting, how to use analytics and discuss their favourite camera equipment. With a background in television production, Chris and Richard also talk about what they had to learn, or rather unlearn, in order to engage a YouTube audience.
The panel highlight the importance of the YouTube community and explain how collaborations with the likes of ZeFrank, Wheezy Waiter, Tyler Oakley, Red Bull, Epic Meal Time and DanisNotonFire have been vital to establishing their channels online.
Jack Harries is the creator of JacksGap. Back in 2011 he set up the channel to document his gap year for friends and family. Two years later he, along with twin brother Finn, is one of the UK's leading vloggers with over 1.9 million subscribers. His YouTube recommendations are Troye Sivan and Sorted Food.
Richard Herd is the producer and channel manager of Jamie Oliver’s Food Tube, offering up in Jamie’s own words "food shows with attitude". Richard’s career credits include Gordon Ramsay’s F Word, The Naked Chef and Big Brother. His YouTube recommendations are My Virgin Kitchen and Epic Meal Time.
Chris Howard is the series producer of natural history channel Earth Unplugged, BBC Worldwide’s first original content production for YouTube. Previously Chris has worked on Planet Earth Live and David Attenborough’s Flying Monsters. His YouTube recommendation is Vsauce.
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I DETTA AVSNITT
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YouTube is at the forefront of platforms for video bloggers (vloggers or “kids sitting in their rooms talking”) and the epicentre of much sought-after viral videos. It is home to curated content from partners that include the BBC, Channel 4, HBO, countless music labels and many others.
With all th…
Think who the audience for your content is likely to be. If your video has, say, a car and a dog in it, then make sure you’ve built a relationship with car enthusiasts and dog lovers prior to release. Find out who runs the forums and popular social media accounts in these communities, and target th…
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