OM DETTA AVSNITT
For too long, we've regarded e-commerce not as a service but as a technology, which we are conditioned to merely observe aloofly from an analytics dashboard and maybe occasionally poke with a stick. As a result, we got abandonment issues, literally, 70% cart abandonment rates, a number unchanged for more than a decade. And while many are rolling out the technocentric carpet for our new AI Robot Savior Overlords, Owen Landon of CartConvert suggests that in this case the most effective layer of your tech stack is Humans?
In this episode we cover:
- Painkillers and the Cure, Mitigating and then Solving Checkout Snags
- All Roads Lead to Checkout
- Human After All? Leveraging Support Teams to Support Sales
- Converting Unregistered Customers
- Reclaiming Human Interaction in E-Commerce
- Business to Business is still Human to Human
Engelsk
USA
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