Relationship first, revenue second

Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In this episode, Lucy is joined by the brilliant Melanie Mills, Chief Growth Officer at Pay Captain (and a career that went from styling footballers' wives to running enterprise sales in fintech, no big deal), to talk about why "relationship first, revenue second" isn't just a nice idea, it's the only thing that actually works anymore.
We get into why cold outreach reply rates have completely tanked, why AI is making the noise problem worse (not better) when it's used lazily and why quality of input always beats quantity of output. Mel drops some brilliant, brutally honest advice on personalisation, multi-channel selling and why voice notes might just be the most underrated tool in your arsenal.
As Mel puts it: "Just dig deep and be real."
If you've ever deleted a cold email without reading past the first line, this one's for you.

Music clip by Filo Starquez, Divergence