We Can’t Keep Doing Things the Same Way

#JournalismMatters to democracy; how can we ensure it matters to more people?

Newsrooms everywhere are grappling with the challenge of connecting with, and engaging audiences that exist at the margins of traditional news media consumption. How do we bring these underserved audiences –  including young people, racialized communities, and news avoiders and detractors – to trustworthy sources of news? What can journalists and news organizations do  to meet the critical information needs of all members of our communities?

This J-Talk event brought together journalists and editors who are succeeding in reaching new audiences and convincing detractors by identifying gaps, experimenting with innovative approaches, and launching new strategies to better serve underserved audiences.

The webcast is 60 minutes: 45 minutes of moderated conversation, followed by 15 minutes of audience Q&A.

The virtual discussion took place on March 23, 2023, at 1:00 p.m. ET, and featured journalist, director and producer Juleyka Lantigua of LWC Studios, Phoebe Connelly director of Next-Generation Audience Development, The Washington Post, and Priyanka Vora of Axios. Rebecca Zamon of The Globe and Mail moderated.