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Every great company starts with a story. In this week’s Builder’s View, Jeff Zimmerman shares how Fort + Home grew from a family rental business into a vertically integrated housing system with five connected divisions — each designed to deliver quality homes and strong investment outcomes.   W…
The old 1% Rule doesn’t work in today’s housing markets — but a new formula does. In this episode of Builder’s View, Jeff Zimmerman explains how Fort + Home’s factory-built housing model lowers costs by 20–25% per square foot, improving rent-to-cost ratios and restoring project viability across …
Cap rate shows how the property performs. Cash-on-cash shows how your money performs. In this Builder’s View episode, Jeff Zimmerman, CEO of Fort + Home, explains both metrics using simple, illustrative examples — then reveals how precision-built homes lower costs by 20–25%, increasing both retur…
Private real estate debt is often the “missing middle” between bank loans and equity — but few investors understand how it works. This episode breaks down the basics: collateral, capital stacks, repayment priority, and where private debt fits in modern portfolios. This audio version is strictly ed…
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