# Vcu Brandcenter
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The Brandcenter at VCU (often called Brandcenter, formerly known as VCU Adcenter) is a master's program for advertising, branding and creative problem-solving at Virginia Commonwealth University. The school is part of the VCU School of Business.
== Program and concentrations ==
Brandcenter students earn a Master of Science in Business, with a focus in the following concentrations:
Art Direction
Copywriting
Creative Brand Management
Experience Design
StrategyThe program is highly collaborative project-based, designed to simulate a real-world agency/client setting.
Becoming Who You Are (Despite And Because Of The Industry) - Genie Gurnani, Creative Head
Genie Gurnani is Head of Creative, Asia-Pacific, at Vice Media. Genie grew up near Yosemite National Park, a relatively isolated part of the States before then attending UC Berkeley and VCU Brandcenter, and working in agencies such as David&Goliath, TBWA\Chiat\Day, and Leo Burnett. In this chat, we…
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In this episode she’ll unpack the role of names in shaping identity, understanding, and empowerment.
Check out her other work at hellocait.com
#Canceled | Mykala Daniel & Kate Fallon
What do Kanye, Roseanne, Louis C.K., and Lori Loughlin all have in common? They’ve all been canceled.
Join Mykala Daniel and Kate Fallon on a journey into cancel culture, how it started, and what it brings to today’s society.
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[Season 8: EP 156] Vann Graves (Executive Director) VCU Brandcenter
![[Season 8: EP 156] Vann Graves (Executive Director) VCU Brandcenter](https://cdn-images-3.listennotes.com/podcasts/a-dose-of-black/season-8-ep-156-vann-graves-2_cxTufhiK6-DV54m-TYw_I.300x300.jpg)
(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries.)
Dr. Graves joined the Brandcenter as executive director in 2018. He brings 25+ years of creative, business, and executive leadership experience, having worked with some of the world’s lea…
86. How innovation and marketing drive change together
In this episode of The Unicorny Marketing Show, Professor Ben M. Bensaou of INSEAD Business School joins us to discuss how organisations can build a culture where innovation thrives.
Bensaou shares real-world examples from companies like Starwood Hotels and Fiskars, showing how even established bu…
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