With Taddy Hall - on how humanness leads to ground-breaking innovation
Inspiring and fun conversation with Taddy Hall, Senior Partner at Lippincott and co-author of the bestselling book Competing Against Luck, which gives a game-changing perspective on how to develop products and services that people actually want and...
The Five Forces of Great CX
This week, I share my conclusions on the five primary factors that influence your total customer experience.For more on the Theory of Jobs to Be Done, read Competing Against Luck by Clayton Christensen, Karen Dillon, Taddy Hall, David S. Duncan
Connect with Devin
LinkedIn
X: @devinwsmith
S…
Competing Against Luck with Karen Dillon
This week I speak with NYT bestselling author and former editor of Harvard Business Review, Karen Dillon about Competing Against Luck—the seminal work on the Theory of Jobs To Be Done that she coauthored with Taddy Hall, David S. Duncan, and most notably, the late Clayton Christensen.
Connect with …
The Job to be Done
In this episode we discuss:
What job are we ‘hiring’ the products we purchase to perform?
The surprising truth behind milkshake purchasing behaviour
A better question to ask consumers than “why” they purchased something
Are two jobs to be d…
Jim Kalbach on Jobs to Be Done
Jim Kalbach is the chief evangelist at MURAL, a leading provider of online visual collaboration software. He's the author of Designing Web Navigation (O'Reilly, 2007), Mapping Experiences (O'Reilly, 2016), and his latest, The Jobs to Be Done Playbook (Rosenfeld, 2020). In this conversation, we dive…
Taddy Hall Provides Color Commentary on His New Book, The Online Advertising Playbook
Co-host Brad Forsythe interviews Taddy Hall, Co-Author of “The Online Advertising Playbook” and Chief Strategy Officer of the American Research Foundation. Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. Over the last decade, he has collab…
88. Using Jobs To Be Done To Build Successful Brands: A Conversation with Taddy Hall
In the acknowledgments section of Competing Against Luck, co-author Taddy Hall wrote, "Twenty-four years ago, when I walked into the classroom for the first day of Clay's class, I had no idea of the adventure that was about to begin. Over these many years, there has never been a conversation with C…
Jobs to be done / Clayton Christensen et al (S2/E2)
In this episode, Alex and Wais discuss ‘Know your customer’s “Jobs to be Done”’, a 2016 HBR article by Clayton M Christensen, Taddy Hall, Karen Dillon, and David S Duncan.
The authors propose that innovation success has less to do with the quality of a particular product and more to do with whethe…
Jobs To Be Done
We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?
Show notes:
Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan
Managing Priorities by Harry Max
MECE principle
Po…
Episode 3: Playing to win. A conversation with Taddy Hall of Lippincott on sparking innovation
Playing To Win: Is your insurance business looking for a spark of innovation? Join Oliver Wyman's Paul Ricard for an in-depth conversation with Taddy Hall, a Senior Partner in Lippincott's Innovation Practice. Taddy invites insurers into a world of new possibilities, and shares first-hand experienc…
ПОИСКОВАЯ СИСТЕМА ПОДКАСТОВ
Вы можете использовать наш веб-сайт для поиска подкастов3,834,114и эпизодов197,197,197по людям, местам или темам.
Инвестиции в знания приносят наибольшую отдачу, поэтому я слушаю подкасты.
‐ Benjamin "Llamacorn" Franklin
ИЗМЕНИТЬ
Спасибо, что помогаете поддерживать базу подкастов актуальной.
