Marc Binkley: Your Mental Model Might Be Wrong
Marc Binkley is an evidence-based marketing consultant, President of the Calgary Marketing Association, and co-host of the Sleeping Barber podcast. Through his consultancy, Quatical, he helps organizations apply marketing science to brand and business growth.
This conversation explores how evidenc…
Remarkable World Commentary Episode #100: Interview with Frank Smith, National Coordinator of the National Educational Association of Disabled Students (NEADS)
🎙️ Remarkable World Commentary Episode #100: Interview with Frank Smith, National Coordinator of the National Educational Association of Disabled Students (NEADS) https://donnajodhan.com/rwc-07-27-2026/
In this milestone 100th episode of Remarkable World Commentary, Donna J. Jodhan speaks with Fra…
Rising Markets Break the 95:5 Rule | Episode 4 - B2B effectiveness
The 95-5 rule is one of B2B marketing's favourite soundbites: at any given moment, only 5% of your market is in-market to buy. It gets cited as settled fact in board meetings and budget arguments — and in most fast-growing B2B tech categories, it's wrong by a factor of five or more.
In Episode 4, …
Nerd Alert: The Cure for Dull Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob unpack System1's new report, "The Cure for …
How Curiosity Grows Inclusive STEM
In this third episode of Through the IDEA Lens, Mahadeo Sukhai and Peter Field talk with Dr. Bonnie Schmidt of “Let’s talk science” (LTS). LTS was started over 30 years ago by Bonnie Schmidt when she was completing her PhD in Physiology at Western University. It was started at a time when the then …
The PO Show! Pilot Episode
Before the guests show up, the host Phillip Oakley makes the case for the show itself: the name, the theme song, and why every episode comes in two lengths.Welcome to The PO Show, a podcast for business owners and marketers who are tired of jargon, hype, the confusing martech landscape, and just wa…
The Business Case for Brand Building
Real Business Conversations is a monthly podcast from Kinore, hosted by CEO and founder Larissa Feeney. Each episode is an honest, unscripted conversation with a business owner or expert about the real story behind building and growing a business in Ireland.
Most of what we see and hear is forgotte…
The Panel with Peter Field and Nicky Pellegrino
Tonight, on The Panel, Wallace Chapman is joined by panellists Peter Field and Nicky Pellegrino. First up, from today, cyclists will have a minimum space bubble of 1.5m from cars overtaking them on the road. The Panel speaks to an ex cyclist about whether this will get her back on the bike, and cyc…
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