Carson V. Heady on Moneyball Sales, AI, and Building Trusted Relationships
For the short video summary, please click here.Watch the full video here.
In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Carson V. Heady, Managing Director at Microsoft and author of Moneyball Sales. Together, they explore how Moneyball sal…
The Truth about SEO/AEO/GEO/AIO and More
*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.*
Traffic used to prove a website's value, until it started proving something else entirely. Welcome to the fresh hell of S…
Maranda Dziekonski on Customer Success, Resilience, and AI Leadership
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Maranda Dziekonski, Chief Customer Officer, executive coach, and leadership author, about customer success leadership a…
Kelly Stepno on Building Trust and Reputation in Crisis Communication
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Kelly Stepno, Midwest Managing Director and Chair of APCO‘s North American Corporate Reputation Practice, about crisis …
Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Report today and see how AI will impact your next survey.*
Two people can share a building, a bonus review, and every strategy meeting on the calendar and still not be on the same tea…
Greg Rosner on AI, B2B Messaging, and Building Buyer Trust
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Greg Rosner, founder of PitchKitchen and author of Storycraft for Disruptors, about AI in B2B sales, clearer messaging,…
How to Make Social Media Actually Drive Sales with Louise McDonnell
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Louise McDonnell, marketing strategist, best-selling author, trainer, and founder of Sell On Social.media. They explore…
How Etinosa Agbonlahor Uses Pricing Psychology to Influence Buyer Behavior
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, about pricing psychology and the role price plays i…
How Patrick Ryan Builds Buyer Trust Through Human Connection
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Patrick Ryan about building buyer trust through human connection.
Patrick has spent much of his career in sales. Ho…
How AJ Cassata Uses AI Without Losing the Human Side of Sales
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In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with AJ Cassata about using AI in outbound sales without losing the human connection.
AJ is an entrepreneur, B2B markete…
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