# Melissa Aronczyk
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melissa aronczyk is a communication and public relations scholar working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information and a Faculty Fellow at Yale University. Her expertise includes the political purposes of branding.
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)
In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to th…
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)
In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to th…
Melissa Aronczyk: How Corporate Public Relations Coopts Environmental Sustainability
#112: Author and professor Melissa Aronczyk shares what she's learned about the history of greenwashing, environmental public relations, and the multiple tactics corporations have utilized to elbow their way to table when solutions that effect their bottom lines are being discussed. Dave Chapman ti…
Truth to Power | The Ever-Shifting Landscape of Climate Misinformation | 9-22-23
On this week's Truth to Power, we bring you an important community conversation about the Ever-Shifting Landscape of Climate Misinformation. Organized by Covering Climate Now (https://coveringclimatenow.org/), this July 13, 2023 discussion moderated by Amy Westervelt features:
1. Melissa Aronczyk,…
Unravel Misinformation in Public Health in a Few Easy Steps
What, or who, is behind misinformation? Get insight into what causes misinformation, how it spreads, and ways to combat it with Brooke Binkowski (Truth or Fiction.com) and Melissa Aronczyk (Rutgers University). Follow IQ Solutions online:
Facebook: https://www.facebook.com/IQSolutions?ref=hl …
Liars and blockers: The rising threat of climate disinformation and misinformation
A panel-pod on the scourge of climate disinformation and misinformation - "the firehose of falsehoods" as one panellist poetically puts it!
We need to understand which groups are running climate change disinformation and misinformation campaigns - and who is funding them - if we are to make progre…
How The Media Drives Climate Obstruction
Climate obstruction would not be nearly as effective as it is without the influence of the public relations industry and the willful ignorance of mainstream media. Melissa Aronczyk (Rutgers University) and Max Boycoff (University of Colorado) explain why getting a handle on the media's role in clim…
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