Wanting vs Liking: Why Addiction Isn't About Pleasure | Dr. Kent Berridge
Dr. Kent Berridge spent 40 years at the University of Michigan asking why people keep chasing things that stopped making them happy. He's the neuroscientist who discovered that dopamine isn't pleasure, it's wanting, and his research changed how addiction science understands craving.
Richard sits do…
Ozempic Is Rewiring Employee Motivation. Most Culture Systems Weren’t Built for That.
NBC News and The Washington Post reported on a cluster of side effects from GLP-1 drugs being called “Ozempic personality” — a reduction in drive and motivation to seek activities users once enjoyed. One in eight American adults is currently on a GLP-1 drug, according to a November 2025 KFF Health …
How Do I Figure Out What I Actually Want?
You can't answer "what do I actually want?" by looking inward harder, because most desire isn't hidden — it's borrowed. In this episode, Brett Ingram makes the case that a lot of what feels like your deepest wanting was actually absorbed from the people around you, and that the brain's craving for …
Why You Can't Stop Once You Start: The Science and Nutrition of the Loss of Control Moment
You were only going to have a little. A few chips. One square of chocolate. Just a taste of the thing that had been calling you from the kitchen. And you meant it. You weren't lying to yourself.
And then something happened. The decision-making stopped. Something else took over. And you kept going p…
52. Kent Berridge: The Neuroscience of Wanting Too Much
In this episode I talk with Dr. Kent Berridge, who is the James Olds Distinguished University Professor of Psychology and Neuroscience at the University of Michigan. His research examines the brain mechanisms of pleasure, desire, motivation, emotion, reward, and addiction, and shows us why dopamine…
You've Got Dopamine Backwards (and I Can Prove It On Piano)
What do a false ending to the Star Spangled Banner, a food delivery website where nothing ever arrives, and a monkey waiting for a squirt of juice have in common? In this episode I sit down at the piano to demonstrate the deceptive cadence, the musical trick of setting up the "home" chord and then …
How to Recover from the Lowest Point in Your Life
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What does it mean when you say "I don't know who I am anymore"?
It means you lost the things that were telling you who you were. A job, a marriage, a home, a parent, a version of your life you expected to keep. Your sense of self was resting on those, so when enough of th…
The Dopamine Trap: Your Phone Is a Slot Machine
🎙️ Why do you keep picking up your phone, scanning it, and putting it back down without feeling any better? Dr. Pedram Shojai breaks down the dopamine trap: how dopamine drives wanting rather than liking, and how technology built on slot machine design keeps your reward system firing without ever d…
The Death of Patience: Why you suddenly can’t wait for anything anymore
Every time you can’t wait, a billionaire gets richer.
You make a Thursday 9pm impulse buy. Why not, it’s basically the weekend. It’s been a tough week. You deserve it. Five minutes pass and you’ve refreshed the tracker twice. It tells you it’s arriving in two days.
You could put the phone down and …
Interlude XCII: Impulse | Why Wanting, Liking, and Choosing Are Not the Same Thing
Why do we sometimes want things we no longer enjoy?
Why can a decision that seemed obvious this morning become almost unbearable to honor tonight?
Why does desire feel so personal when the thing speaking in our voice may have very little to do with our deeper values?
And what if impulse is not s…
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