# Jon Bond
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jon bond (born 1957) is an advertising executive, author and entrepreneur in New York City.
== Career ==
In 1987, at the age of 29, jon bond co-founded Kirshenbaum Bond + Partners, a New York City advertising agency that pioneered guerilla marketing techniques including sidewalk advertising, popup stores, and other forms of what would eventually come to be known as viral marketing. The firm became the largest independently held agency in the United States, with clients including BMW, Target, Citi, Capital One, Tommy Hilfiger, Victoria's Secret, Verizon, AT&T, Snapple, and Delta Air Lines, among others.
272 | Building an Iconic Business with Advertising Legend Jon Bond
What does it really take to build a business people don't just notice, but remember?
In this episode, Rachel sits down with Jon Bond, co-founder of Kirshenbaum Bond and a pioneer in modern advertising, to talk about the mindset, risks, culture, and reinvention behind building one of the most influ…
When Does Personal Training Stop Feeling Like a Side Hustle?
Summary
Jon Bond discusses the journey of becoming a personal trainer, emphasising the identity shift, confidence building, and sustainable growth in the industry. He shares insights on overcoming uncertainty, the importance of human connection, and practical steps for success.
Key topics
Identi…
How Positive Coaching Creates Better Results
Summary
In this episode, Jon Bond chats with George Horlock about the power of positivity, self-love, and how these principles can transform personal training and life. They explore how mindset influences results, the importance of internal peace, and practical ways to incorporate positivity into c…
How Do You Get Clients When Nobody Knows Who You Are?
SummaryIn this episode, Jon Bond shares practical strategies for new trainers to attract clients, build reputation, and grow their fitness business from scratch. Learn how to leverage conversations, social media, and personal stories to stand out and succeed.
Key topics
Starting with zero clients …
How to Be a Successful Personal Trainer: 8 Lessons From Matt Lambert’s 25-Year Fitness Career
Summary
In this episode, Jon Bond and Matt Lambert discuss the journey of becoming a personal trainer, the importance of personality and likability in the industry, and the growth of HYROX training. They share insights on building client relationships, managing gyms, and the value of passion and co…
The £30 Personal Trainer Trap: Are You Charging Too Little?
Summary
In this episode, Jon Bond discusses the common pitfalls personal trainers face with pricing, undervaluing themselves, and how to build a sustainable, profitable business without compromising integrity.
Key topics
The £30 an hour trap and its implications
How personal trainers undervalue th…
What Do You Do When Boxing Isn't Enough? | A Conversation with Prof. Jon Bond of Renzo Gracie Evolution in Chatsworth, CA
A lifetime of martial arts that began at a boxing bag above a snooker hall. Professor Jon Bond of Renzo Gracie Evolution boxed through his twenties, then walked into SBG Manchester looking for a boxing gym and stayed about ten years, training with the pro team and coaching striking. He has trained …
What Makes a Great Personal Trainer? Lessons from a Gym Director
Summary
Jon Bond speaks with leisure-industry leader Andi Dunstan, who brings more than 35 years of experience, about rebuilding a local leisure centre from insolvency and lockdown into a 2,100-member community hub. They explore how welcoming customer service, staff who build relationships, and wor…
HYROX: More Than Just a Fitness Race, with Matt Lambert
Summary
In this episode of the Storm Fitness Academy Podcast, Jon Bond is joined by Matt Lambert, owner of Hove Fitness Club, owner and head coach of Hove Hornets Running Club, and an experienced personal trainer who has worked in the fitness industry since 2000.
Matt shares how he first discovered…
AI Bubble vs Dot-Com: Why 95% of AI Companies Will Fail | Jon Bond
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Is AI a bubble, and will it pop like the dot-com crash? Jon Bond, co-founder of the legendary ad agency Kirshenbaum Bond + Partners, has seen this movie before. He predicts 95% of today's AI companies will be gone, and asks the big question of the AI gold rush: what are the picks a…
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