Your Fastest Path to $30M+ May Start with Charging 300% More
Fly By Jing didn’t compete on price—it reframed the entire category. By charging a 300% premium over traditional chili crisps, the brand transformed what was once a $4 commodity into a $12–15 luxury staple and scaled to over $30M in annual revenue within six years.
Founder Jing Gao’s playbook combi…
How Jing Gao Built Fly By Jing From Supper Clubs to 12,000 Retail Stores
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What does it take to turn a cultural idea into a global CPG brand—and land on thousands of retail shelves?
In this episode of Shelf Talks, Roberta Townes sits down with Jing Gao, Founder and CEO of Fly By Jing, the flavor-forward food brand that brought authentic Sichuan flavors in…
Rapid Retail Questions with Jing Gao, Founder of Fly By Jing
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In this special Retail Readiness Round from Shelf Talks, Fly By Jing founder Jing Gao shares what it really takes for a product-based business to succeed in retail.
If you're a founder working toward getting your product onto store shelves, this rapid-fire segment breaks down the e…
Fly By Jing on Owning Your Aisle
Jing Gao grew up in Sichuan, bounced through Canada, landed in Shanghai, and revolutionized the hot sauce aisle at Walmart. Her brand, Fly By Jing, went from a Kickstarter she was terrified to launch to a 10x business overnight thanks to a New York Times article she didn't even know she was bein…
From Graduate School to a Career in the Dairy Industry: A Conversation with a UGA PhD Candidate
In this episode of Dairy Good Dawgs, hosts Dr. Jillian Bohlen and Sophie Dupont sit down with Jing Gao, a Ph.D. student in the Animal and Dairy Science Department at the University of Georgia. Jing shares her journey into dairy science, what led her to pursue graduate school, and the research she i…
"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot?
We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you a…
How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand
When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a g…
I'm Exhausted. And I've Never Been More Fulfilled.
Two and a half years ago, I walked away from a twelve-year tech career and launched this podcast the same week I acquired my first Pilates studio. It was my response to something I'd felt for years in the workplace, a lack of transparency about what it actually takes to be a working mom. Nobody was…
Jing Gao of Cult-Favorite, Fly By Jing | Redefining Sustainable Ambition as an Entrepreneur, Chef, And Mom
Jing Gao built Fly By Jing on sheer willpower, and then she had a son and the only way she'd ever known how to succeed stopped working.
In this episode, the founder of Fly By Jing talks about what it actually took to recalibrate her ambition around sustainability instead of urgency, in the same yea…
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